The ABC's of Getting Tutoring Clients
By Tim Heeter
Getting tutoring clients is essential to starting a tutoring business as well as maintaining
revenue in an existing business. You can efficiently fill your schedule with the best clients
by following three simple steps - the ABC's of getting clients.
Attract Their Attention
Your first goal is to attract a prospective client's attention. This can be done in a variety of methods.
Most tutors will think of flyers, word of mouth, business cards, vehicle magnets, and yard
signs first. While these are simple methods, they have proven time and time again to be very
productive and inexpensive.
In certain circumstances it may also be worth trying mailing postcards, the newspaper, or
even short radio spots on your local station.
Do not forget the options available online as well. As people increasingly look online for
information, even for local resources, you will find online advertising more effective. By
taking time to learn to market your business online you will reach many new students now,
and even more in the coming years.
The standard option online is to create your own website or blog. If it is built correctly,
using in demand keywords to structure content and site structure, you will get plenty of free
traffic from the major search engines.
Additionally, you can use other websites for advertising. Examples are Craigslist and your
local newspaper website. While pay-per-click advertising is an option, it should be avoided
since these ads are clicked by students seeking help but who are not serious about taking
the next step to get help.
Build Their Trust
After making potential clients aware that your business exists you need to continue to provide
them information about you and your services. The goals is to break down any reluctance they
have with committing to your services.
As they have the opportunity for more information or contact with you, they will come to trust
you. Until they trust that you can help them they will not pay for your services. Of course
this length of time can be shortened dramatically to the degree you effectively market yourself
as a professional.
Create a Desired Action
The final step in getting a new clients is to get them to take action to experience your most
persuasive marketing tool. You must decide which resource you possess that will "sell" your
services most effectively. And ultimately, you want all of your prospects to experience this benefit.
For example, you may find you obtain clients most effectively when parents call and speak
with you personally. In this case you could use all of your marketing and follow up information
to highlight the opportunity to speak to you directly for a consultation.
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