Making soap is an easy and fun hobby. Once you start making soap as a hobby, you really have made most of the investment required to start a soap business. But what's the best way to turn soap into money and do it quickly?
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Marketing Soap - Five Ways to Sell More

Making soap is an easy and fun hobby. Many soap makers wonder if marketing soap is a way to make some money. Many people try it and some do actually make some profit. Once you start making soap as a hobby, you really have made most of the investment required to start a soap business. But what's the best way to turn soap into money and do it quickly?

Make Your Product Unique.

Think of ways your soap can be unique. Consider ideas like:

• Use organic ingredients.
• Just use essential oils for scent.
• Use regional themes.
• Make milk soap.

Sell A Lot In A Hurry.

Sell in quantities so you spend less time selling. Craft shows are often great places to sell. You can sell hundreds of bars of soap in a weekend. Your job is to find where to put yourself so you can bring a lot of cash home with a minimum investment of time.

Take Care Of Your Customers.

Your customers will buy again if they love your product. So follow up with customers. Make some little brochures and catalogs and get them in your customers' hands. Include brochures with every purchase. Keep a customer mailing list so you can send material to those folks. A customer list is like money. Mail to your list and money comes back in envelopes. Nice.

Marketing Materials.

The software on your computer is probably all you need to make some nice brochures and a little catalog. You may also wish to put up a little website to just serve as an online brochure. Beware of putting huge effort into a website until you have success with simpler marketing with little printed materials.

Lots Of Other Ways.

Sell wholesale, but only at a profit. Could home parties work? You might try open house sales. Gift shops will put products on consignment. Put your soap in a gift shop near a high price soap shop and give your competition a little workout. How about health food stores? There are many ways to move soap, but you must emphasize moving a lot of soap with minimum time spent.

Build great soap and you have many options for marketing soap. One key is moving a lot of product in a hurry. A great way to do that is to sell at events and then follow up with your customers with some simple printed material. Remember that your past customers are much easier to sell than any new customers. Take care of your customers.


Al Bullington and his family have been making and selling soap for years. To learn more about how you too can start a soap making business, visit their site at The Soap Business Kit

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