Throw a Unique and Memorable Jewelry Party
By Amber Nash
Jewelry Parties can be an absolute blast, and successful ones are very rewarding.
Having a successful party, and getting referrals because of it builds self-confidence and
really is assuring to the artist that they are doing a wonderful job making jewelry and
building trust with customers.
So how do you present a party that is both memorable and successful? By remembering
those manners from grade school, being unique, and making sure there is no stress for
the hostess. So how do you do that?
1. No Stress equals Referrals. People avoid throwing jewelry parties for an artist
because they don't want to do any extra work that could cause them more stress then they
feel the party should be. I agree. I have had friends approach me about hosting a party
for them, and it always seems like I am putting in a lot of work to host it.
Make it simple for your hostess. Often times I even provide the refreshments. All
I tell the hostess is I need an area that I can work with - and they are more then
happy to oblige. Just let her know refreshments are more then enough, there is no need
for additional food and you don't want food prints on your jewelry anyways!)
Make your display easy to setup and easy to breakdown that way the hostess does not
feel you have out-did your welcome. The guest will arrive and see her relaxed, see how
simple it is, and see her having a great time and they will want to earn free jewelry
themselves by hosting one for you.
2. Customer Service Goes A Long Way. I have been to parties where the artist seemed
like all she cared about was making money, and watching her pressure sale made me just want
to leave without her noticing I was booking for the door. Most of the time those artists
are not friendly and have an "ego" about them. That is not the way to present yourself,
it's a turn-off in so many ways.
Hosting a party should be about, yes making money, but also about building trust,
building relationships, and showing how you are different then all the other jewelry
artists in the market. You need to make them feel that they are being taken care of,
as well as being cared for. No one is going to want to buy a green bracelet if it
doesn't compliment them in some sort of way.
I love presenting jewelry to customers and noticing a trait about them they will
make the jewelry stand out on them. For example, "Turquoise is a great stone for you
to wear, it really compliments your blue eyes." Have fun, make some friends, and really
it's all about helping someone find that perfect piece to wear.
3. Nothing Is More Important Then Being Unique. I have always loved going to parties
that are different, like MaryKay parties. Marykay parties are really about having fun,
finding a product that fits you, and spending great one on one time with the people you
care about. What's more fun than shopping with your closest friends? That is how a jewelry
party should be, having fun with your friends and enjoying shopping with each other.
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