Five Easy Ways to Market Your Daycare Center
by Christine Groth
You've taken the leap of faith and decided your going to open your own family daycare
center. You start thinking about where you're going to have your daycare, and how it's
going to be arranged and what toys you are going to have.
But one thing you may not have thought about is, "how am I going to get kids?" Well, I'm
here to tell you don't worry. I really believe that there are a lot of families out there
looking for childcare. Especially good childcare.
Marketing your new daycare can be relatively easy and painless. You don't need to spend a
whole lot of money or time. Just use a little creativity and you are well on your way. So,
let's begin with the 5 easy ways to market your new daycare center.
1. Visit your neighbors announcing your new business: Print up some flyers or invitations
inviting your neighbors to an open house. Be sure to make it fun, serve juice and cookies
and have some children's games planned. Nothing to complicated but just make sure it's
fun. Remember even if your neighbors have no children, they may know someone who does so
be sure to tell them to invite friends from work.
2. Reward Parents for telling others about your daycare: This is a surefire way of
spreading the word about your daycare. For every parent who refers a friend who enrolls
reward them with a special thank you. Perhaps a gift card, discount on childcare,
something they would really enjoy.
3. Visit Employers in your area: Introduce yourself to human resources and or management.
in any business. Tell them about your daycare and be sure to leave some business cards
behind. Ask if you can place some on a bulletin board in the lunch room.
4. Become Good Friends with the School Secretary: Visit your local elementary school with
a plate full of cookies and some business cards. Announce your new daycare and ask if they
have a list of daycares in the area that do after school care. Be sure to place yourself
on that list.
5. Get really excited about Halloween! Really decorate your home for Halloween and be sure
to give out candy with business cards. Wear a costume and scare children as they walk up
the side walk to your home. If parents see you love the holidays and you're having fun
wouldn't they be interested in coming to your daycare?
There's just a handful of fun and easy idea's I have about marketing your daycare. And as
you can see most of them cost little or nothing. Having fun and making money is what it's all about.
©CG Groth Inc. 2006 The "Daycare Diva", Christine G. Groth, is the creator of "The Guide
to Instant Daycare Profits". To learn more about this step-by-step program and to sign-up
for her FREE "How to Start a Daycare" tips and articles, visit
Experts at Daycare
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