Home Staging for Profit - How to Start and Grow a Profitable Home-Based Staging Business
Several years ago, you could put a "For Sale" sign in front of a house and
immediately a line of buyers would form, each vying to see who could offer
the highest bid. Those days are only a faint memory now.
Today it's a buyers market. With the record inventory of houses on the market,
a seller needs to make their house stand out from the crowd. That's where a
home stager comes in. With a little creativity, an eye for design, and this book,
you can enter the interesting and profitable business of Home Staging.
Home staging combines interior design techniques with practical business strategies and
tactics. The result is a solid plan on how to properly prepare a client's home to be sold
in the shortest possible time for the greatest possible profit.
Nationally recognized home staging trainer, Barbara Jennings, teaches you the best and
most efficient ways to start, grow and profit from a home staging business. Written in a
no-nonsense, conversational style, Home Staging for Profit guides anyone through a
step-by-step process who wants their own business. It shows:
- how to set up the business
- how to get clients
- how to handle and profit from consultations
- how to promote and maintain the business long term
- how to price services with confidence
- how to protect yourself
- and much, much more.
In Home Staging for Profit, readers will learn all the necessary and practical basic steps
they should take to set up and build their staging business correctly, including:
- 107 questions to ask agents and homeowners
- detailed pricing guidelines
- legal issues
- many handy forms
- a 25-page checklist for correctly doing consultations for most homes
- with plenty of info on additional sales aids and training to supplement reader knowledge
and eliminate having to reinvent the wheel or take expensive seminars. Geared for the novice,
even experienced stagers and redesigners are finding this guide very practical and helpful.
Jennings developed the Certified Staging Specialist Designation (CSS) and has helped
thousands of home stagers and re-designers begin and grow successful businesses. Jennings has
over 35 years' experience in design and has successfully built four home based businesses.