One way to sell your higher-priced, one-of-a-kind jewelry is through art galleries. Customers who shop at galleries expect to pay higher prices, and they're looking for unusual handcrafted pieces that can't be found anywhere else.
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How to Sell Your Jewelry Through Art Galleries

One way to sell your higher-priced, one-of-a-kind jewelry is through art galleries. Customers who shop at galleries expect to pay higher prices, and they're looking for unusual handcrafted pieces that can't be found anywhere else. Gallery owners and staff are experienced at selling art to this type of clientele, and they are always in search of new, high-quality handcrafts.

The Best Galleries for Your Jewelry

Many galleries specialize in a particular art niche. If you find one that specializes in a theme, material, or era that characterizes your jewelry, it could be the beginning of a successful business relationship for you.

For example, if you make dichroic glass bead jewelry, seek out some galleries that focus on glass art.

And be sure to get a good idea of the gallery's personality - a conservative, traditional atmosphere would be a good bet for Victorian-theme jewelry, but not such a good fit for trendy polymer clay bracelets.

Here are some ways to locate galleries that are likely to be interested in your work:

1. Check your phone book's yellow pages for galleries in your town and in other towns near you. If they're close enough, visit likely prospects to scope them out before making any appointments to show them your work.

2. Look in the classified ads of art magazines for gallery advertisements. Some art magazines also publish annual listings of galleries.

3. When your friends and family travel, ask them to be on the lookout for galleries that seem compatible with your style of jewelry. Your loved ones are usually happy to step into a likely gallery and pick up a business card for you to follow up on.

4. Do some Internet searches for galleries that pertain to your style of jewelry. For more accurate search results, try using quotes in your search terms - for example, "gallery" + "glass art".

Study these galleries' online presence and see whether they feel like places that are right for your work. Bookmark at least a dozen, and see if their sites state their preferred procedure for artists to submit their work.

5. To show your work to galleries within driving distance, call first and set an appointment with the person in charge of accepting new work. If they say they're not accepting anything new at this time, thank them politely and move on to the next likely prospect.

6. For galleries farther afield, you can send a brief email to the gallery owner, introducing yourself and stating why you think your jewelry fits well with their gallery. Include a link to your website so they can peruse your work at their convenience. If you don't hear back from them in two weeks, call the owner to follow up.

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