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How to Run a Successful Home Sale Party

by Darren Hendricks

Coaching the Host

Plan to spend some time with your Host soon after setting up a show date in order to review their guest list. Explain that the goal is between 10 and 20 guests. Give your Host an Open House Host Guide (Most Party Plans have these or make your own) and let them know how easy it can be to find guests among co-workers, friends, neighbors, relatives and many other places. Help with the guest list and urge the Host to ask each guest to bring at least one friend.

The Guest List

1. A couple days before the party, have your Host send confirming invitations and be sure to enter the names of definite guests in the spaces provided.
2. Describe the Free Gift system to your Host by showing pictures of the gifts they can qualify for.
3. Review the order form, so your Host can help guests place orders.
4. Explain how deliveries are made.
5. Discuss plans for refreshments.
6. Remind the host that it's important to be upbeat and enthusiastic with the guests.

Arranging the Furniture

There are a few basic requirements that your Host needs to take into consideration:

1. Enough seating facing a central point in the room. 2. A table large enough to hold your display samples.
3. Good lighting.

Preparing Your Samples

Samples are perhaps best sales tools you've got. Be sure you have a large selection on hand to display. Also:

1. Have a sufficient supply of catalogs on hand.
2. Make sure each sample item is in excellent shape and is sparkling clean.

Before the Guests Arrive

Arrive at the Host's home an hour or so before the party and provide a last-minute briefing. Divide the necessary chores between the two of you and make a final review of the guest list. During this review, get your Host's opinion as to which guests might be the strongest prospects for future party bookings.

Greeting the Guests

As the guests arrive, have the Host introduce you and greet them warmly and cordially. Chat with them a minute while filling out a nametag to make them feel at home.

The Presentation

Begin your presentation simply and make the guests comfortable by welcoming them and chatting a bit.

1. This is a perfect time to present free gifts to each guest as a thank you for coming. This will help focus their attention on the items you have brought.
2. Present your first item by using descriptions you've worked on before the party. Notes and note cards are fine to use.

"Touch and Try" With Personal Attention

After the last item has been presented and while questions are being asked of the representative, the Host should prepare the refreshments. While the guests are browsing:

1. Ask basic questions about families and homes. Suggest items that would fit their lifestyle or decor.
2. Suggest that a guest can "earn" a gift she particularly wants for "free" by hosting a party.
3. Never high-pressure a guest into having a show.
4. If you don't have the answer to a guest's question, simply note the guest's name and phone number and call them at home with the answer. This gives you more time to talk to the guest and does not take valuable time away from other guests during the party.