Professional Photographers - Develop Relationships with Local Hair Salons
One of the keys to effective marketing is to have multiple impressions or communications
with potential clients. While there are a number ways this can be done, one of the most
effective is to create a mutually beneficial relationship with a local hair salon.
Hair salons often see their clients on a monthly or more bases. The nature of the
business is simply one of a repeat nature. Your having a presence in a hair solon means
your message will have repeat exposure. Hair salons are also in the beauty business. They
want to make their clients look good. You as a photographer are often in the business of
capturing the image of a person while they looking their best.
This relationship in what the two professionals do, provides wonderful opportunities to
work together to create value for your customers while increasing bottom line of both
businesses. Whether you are a high end Laguna Beach wedding photographer seeking to work
with the best stylsts California has to offer or are a childrens photographer in a small
town seeking to work with discount shop in the local mall, these tips will apply.
1. Exhange with the salon the placing of your business at the desk with providing
artistic gallery wrap prints of their clents for the walls of the Salon. These prints can
provide the salon with graphic examples of the work they do and having the business cards
there will give you increased exposure to potential clients.
2. Offer the services of the solon and you photography as a packaged deal to potential
clients. After spending $150 to look their bests, many clients will want to capture the
effects of their investment through a professional photoshoot. This provides motivation to
purchase a packaged deal. You and the hair salon can expand each others' client base.
People coming into the salon will become aware of your services and by the same token, you
can send out an email to all you clients explaining the packaged deal and the great
services the salon provides.
3. Offer to spend one day a quarter, or a month in the salon taking free pictures of
clients. This provides the salon with an extra value added service they can offer their
clients. This offers the photographer an opportunity to meet new clients and make money
off of prints.
A beauty salon and a photography business are a good match for creating mutually
beneficial business relationships. They are similar enough to appeal to the same customer
base and different enough to not be competing for the same services.
Vanessa and Stephen Honda run
Laguna Beach Photography
studio that specializes in weddings and