Beginner's Guide to E-Product Development
The internet is an elephant, so to speak. So how do you eat an elephant? One would say
one piece at a time. Every internet guru has his own views about how to succeed in the internet
or online, but like any other thing in life, there is no one perfect way, or one size fits
all. Some say content is king. Some say begin with a list. Some say begin with 100% automation.
Content, list, and automation all matter, but what about the person that is just beginning
and doesn't know his left from his right? I believe a beginner should start with a product
to prove his credibility and from there move on to building a list while at the same time gradually
working towards automating his website to work on autopilot.
A Caveat about Starting With a Product
Having said that it's better to start with a product, I believe it's appropriate to throw
in this qualification by saying that at the highest levels, you can actually sell a product
you have not yet developed to your list or followers, but as a beginner, you may not be able
to employ that strategy. At its most basic, it involves telling your followers that you have
a product that is coming out in say 90 days or 180 days time and any one among them that buys
in advance would get it at 30 or 20 percent discount. Some may decide to buy and you can then
use the cash to develop the product. This strategy is for already well known "brands" like
Peter Diamandis, Brendon Burchard, Tim Ferriss and Tony Robbins to mention just four.
How to Develop Your First Product
This presentation focuses on how you can develop your first product. The truth is, in
internet business, you don't have to wait until you have a perfect product. Just begin and
continue improving along the way. If you compare cars or any product for that matter made in
the 1970s, 1980s and 1990s and 2000s, you notice that they keep getting better in terms of
design, sleekness, and performance, to mention just three aspects. That should be your aim.
Start, and keep improving day in and day out.
In this presentation, the focus is entirely on electronic products (eProducts), not the
selling of physical products online, which is referred to as e-commerce. I'm assuming that
you're already an expert operating in six dimensions as an author, trainer, speaker, coach,
consultant, seminar leader and now gunning for the seventh dimension, information marketing.
If you don't consider yourself an expert, don't worry too much, we'll come back to that and
the scales will fall off from your eyes. Even if you're not operating in any of the dimensions
yet, say you're just an employee, don't worry, this presentation will open your eyes to the
possibilities ahead. The author of the book Instant Income, Janet Switzer, listed over 52 eProducts
one can develop in her Maverick Program but we'll limit ourselves to just the simplest products
as this is a beginner's program.
Understanding or knowing which products to develop, the demand for those products and
how to position your products are beyond the scope of this presentation. Also marketing, selling
and launching your product are outside the scope of this presentation. Having covered those
preliminaries, let's dive in on your product development journey.
Products Suitable For E-Copies
The main products that you can easily convert to e-format are:
• Courses (seminars) - these are generally referred to as "How to Products."
• Research findings
The Top 7 Most Lucrative "How to Products" Areas In the Expert Industry
According to Brendon Burchard, in his book The Expert Messenger, the seven most lucrative
how to product areas are:
1. Motivation Advice
2. Leadership Advice
3. Financial Advice
4. Business Advice
5. Marketing Advice
6. Relationship Advice
7. Spiritual Advice