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Beginner's Guide to E-Product Development

The internet is an elephant, so to speak. So how do you eat an elephant? One would say one piece at a time. Every internet guru has his own views about how to succeed in the internet or online, but like any other thing in life, there is no one perfect way, or one size fits all. Some say content is king. Some say begin with a list. Some say begin with 100% automation. Content, list, and automation all matter, but what about the person that is just beginning and doesn't know his left from his right? I believe a beginner should start with a product to prove his credibility and from there move on to building a list while at the same time gradually working towards automating his website to work on autopilot.

A Caveat about Starting With a Product

Having said that it's better to start with a product, I believe it's appropriate to throw in this qualification by saying that at the highest levels, you can actually sell a product you have not yet developed to your list or followers, but as a beginner, you may not be able to employ that strategy. At its most basic, it involves telling your followers that you have a product that is coming out in say 90 days or 180 days time and any one among them that buys in advance would get it at 30 or 20 percent discount. Some may decide to buy and you can then use the cash to develop the product. This strategy is for already well known "brands" like Peter Diamandis, Brendon Burchard, Tim Ferriss and Tony Robbins to mention just four.

How to Develop Your First Product

This presentation focuses on how you can develop your first product. The truth is, in internet business, you don't have to wait until you have a perfect product. Just begin and continue improving along the way. If you compare cars or any product for that matter made in the 1970s, 1980s and 1990s and 2000s, you notice that they keep getting better in terms of design, sleekness, and performance, to mention just three aspects. That should be your aim. Start, and keep improving day in and day out.

In this presentation, the focus is entirely on electronic products (eProducts), not the selling of physical products online, which is referred to as e-commerce. I'm assuming that you're already an expert operating in six dimensions as an author, trainer, speaker, coach, consultant, seminar leader and now gunning for the seventh dimension, information marketing.

If you don't consider yourself an expert, don't worry too much, we'll come back to that and the scales will fall off from your eyes. Even if you're not operating in any of the dimensions yet, say you're just an employee, don't worry, this presentation will open your eyes to the possibilities ahead. The author of the book Instant Income, Janet Switzer, listed over 52 eProducts one can develop in her Maverick Program but we'll limit ourselves to just the simplest products as this is a beginner's program.

Understanding or knowing which products to develop, the demand for those products and how to position your products are beyond the scope of this presentation. Also marketing, selling and launching your product are outside the scope of this presentation. Having covered those preliminaries, let's dive in on your product development journey.

Products Suitable For E-Copies

The main products that you can easily convert to e-format are:

Books
Music
Courses (seminars) - these are generally referred to as "How to Products."
Speeches
Research findings

The Top 7 Most Lucrative "How to Products" Areas In the Expert Industry

According to Brendon Burchard, in his book The Expert Messenger, the seven most lucrative how to product areas are:

1. Motivation Advice
2. Leadership Advice
3. Financial Advice
4. Business Advice
5. Marketing Advice
6. Relationship Advice
7. Spiritual Advice

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