Selling Your eBook Through a Blog
By Stephen Bucaro
Blog is a contraction of the words web log and its a special kind of website
where the owner or author of the blog makes entries called posts. Most posts are related
to the specific topic of the blog, but some people use their blog similar to a diary, where
they just express their thoughts. Posts can be made daily, hourly, weekly, or randomly. Posts
are displayed in reverse chronological order (the most recent post appearing first).
One of the specific things that makes a blog different than a website is that the author
of a blog can permit visitors to their blog to leave comments related to their latest post.
One the reasons I advise using a blog, rather than a regular website, to sell your ebook, is
because you can use a blog to actually write your ebook.
You can write your ebook as a series of blog posts, and after each post, if you've configured
your blog to allow it, visitors will make comments about your post and provide additional information
related the topic of your post. These comments and additional information can be very helpful
in developing your ebook.
Then, one day, you discontinue making posts, grab the information from your blog and
edit it into your ebook. You publish your ebook, and on your blog you put a cover picture along
with a link where people can purchase your ebook. The advantage of using your blog to sell
your ebook is that you will have already developed targeted traffic to your blog, visitors
who are interested in the topic of your ebook.
After you've published your ebook and are selling it on your blog, there's no reason
you can't continue creating posts related to the topic of your ebook, and accepting comments
and additional information from your blog's visitors. Involved visitors will have a high probability
of purchasing your ebook. And all this new information can be used for a future second addition.
Setting Up Your Blog
Although you can host and develop your blog yourself, most people, and even most large
corporations, generally use a blogging platform. A blogging platform is a website that
is already setup with a blogging application. There are many different blogging platforms,
each with different features. Many very powerful blogging platforms are free. Below are descriptions
of the most popular free blogging platforms.
WordPress
fyreflybooks.wordpress.com
is an example of a WordPress blog.
Wordpress is the number one blogging platform. It's also the most customizable. With
WordPress you use plugins to add functionality and customize your blog. However, the Wordpress
interface can seem intimidating to new users, and although a blog on wordpress.com is free,
they nickle and dime you to death for simple things like editing the styles or changing the
fonts.
However the Wordpress application itself is open source software, so if you have a webhost
that uses php, you can download and install the Wordpress software and do all the customizing
you want for free.
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