Why Blogging, Facebook and Twitter Are a Complete Waste of Time
The Guerilla Marketer's Guide To Selling Ebooks On Amazon
Kindle marketing takes more than SEO and an attractive landing page. That’s why
this book shows you how to come up with titles that pass the “scan test” and
develop covers that create click-lust. You’ll see how to:
• Pick the right categories to list your book
• Put a billboard for your book on your competitor’s page
• Pick from five of the most effective launch prices
• Test post-launch prices
• Get reviews that make people want to buy your book
• Overcome "pre-buyers remorse"
• Ensure your book is an effective after-sales ambassador
Bonus Chapter! Know How Many Books You Sold By Looking At Your Sales Rank!
With the first Kindle ranking-to-sales correlation study ever published you can:
• Select categories with better payoffs
• Forecast your sales
• Find out how much your competitors are making!
Excerpt:
Why Blogging, Facebook and Twitter Are a Complete Waste of Time
You can't swing a cat without hitting a Kindle marketing article that tells you to
use social media to promote your books. Well, that cat needs to be put to sleep.
There's one and only one situation in which blogging, Facebook, YouTube, Twitter
and other social media can sell books: If you;re already a successful author with
a bazillion followers.
Before I show you convincing evidence that social media cannot sell an unknown
author's book to save its life, I want to clarify a misconception. Despite what you hear,
building a social media network isn't easy or fun. I have five blogs (for PDF downloads)
and four Twitter and Facebook accounts (for various non-book clients). I also teach
blogging workshops. So when I tell you that social media is the most frustrating,
time-consuming, energy-sucking, life-draining, stick-a-spoon-up-your-bum experience
you can think of, I am saying it from a position of expertise.
Unless you're a techie (and how many writers are?) you will go bald from all the
hair pulling. You will pay lots of money to strange people who tell you things you don't
understand and don't want to know.
Blogs are particularly difficult to start and maintain. You don't get a lot of
visitors by writing crap. Popular blogs feature well-researched, well-written posts.
And that, as every writer knows, takes time. Lots of it. Time you are not getting paid for.
And don't buy into the false promise that getting followers to your Facebook, Twitter,
Tumblr, and YouTube accounts is easy. Even small companies realize that getting critical
mass takes full-time, dedicated employees to make it work. And those companies will be
more than glad to tell you that it's almost impossible to sell through social media networks.
They're wonderful to achieve communication and brand objectives, but sales? Not so much.
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