Eight Steps to Create and Market an Information Product in One Week
By Janis D. Pettit
You have a small business. You have knowledge and expertise... but you really need more
income and you need it quickly. The fastest way to create some cash flow and build your
subscriber list or your social media following is to create an information product. There
are a number of easy-to-create information products you could choose but let's talk here
specifically about creating a simple report or e-book in just one week. Many people
hesitate because they think product creation is too difficult. This article will show how
easy it really is!
I want to be clear that I'm not promoting the idea of "make money fast" because that is
not how you build a business. Building a sustainable, income generating business involves
strategy, creating a multiple streams of income business design and following a specific
plan. However you can boost your business results by following these simple suggestions
for generating simple report or e-books and it will give you the confidence of knowing
that you can generate a few hundred or a few thousand dollars easily. Just follow these steps.
Step Number 1: Leverage your previous work.
If you've been doing business online for a while you have probably written a good
number of articles and blog posts. Go through them all and group them according to general
topics or categories that could work together in a report. You may well find that you have
several groupings with a number of articles in each one.
Step Number 2. Organize and Categorize.
Put the articles in each category into a logical order that would not confuse your
reader. See if you need to fill in any "information gaps" by creating a few more articles.
Each article will be a chapter in your report.
Step Number 3. Research.
Use the Google keyword research tool to do some research to find out what people are
actually searching for in your category on the Internet. The keyword phrases people are
searching for may be different than you think. Then go to Amazon.com to see what book
titles have been written in your categories.
Step Number 4. Create a Compelling Title.
Using your research, create a report title. Try to include a popular keyword phrase.
State a benefit people will get from buying your report or create curiosity to learn more.
Look at the title of this article. Isn't the title what made you decide to read more? The
title is what will convince people to buy so it is very, very important.
Step Number 5. Create Your Report
Put your articles together in a logical sequence in Number 12 font and in an
easy-to-read font like Arial. Create a title page with some graphic interest-maybe a photo
or clip art. Consider creating a table of contents which helps organize your report. Add
photos on some pages for visual interest. Finally add some links back to pages on your
website that sell related products. Your report will easily end up being 10 pages or more
with maybe 6 to 8 articles.
Also create a cover graphic if possible. This will make your report more legitimate and
tangible. There are many e-cover creation software options or an e-book cover creation
graphic design service will do it for under $100.
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