How to Build and Sell Your eBook at the Same Time
By Judy Cullins
Why write an eBook? You want ongoing, lifelong multiple streams of income. You want to
raise your credibility and trust ratings with clients or customers. You want to get your
message out so the world can be a better place.
Yet, you want to spend only a little time on it. (Would you be willing to spend 4 hours
a week?) You want to get it out fast (Would 4-6 weeks be OK?) You want to market Online at
a low-cost investment. And, for some of you, you are ready to be innovative and even take
a small risk to get your eBook read by millions, rather than hundreds!
In order to finish your eBook fast you need to first, look at where you are now;
second, where you want to be; and then you'll know how to get to your finish line.
Where are you now?
You have the idea for your eBook; you have a lot of ideas! Take a moment and decide
which one you are most passionate about now and will be for the next year. Focus on one
great idea, then add others you know will work.
You have your eBook well on its way, but aren't finished. You need advice on how to get
it done, what's needed to publish (not much!), and how to distribute it.
Who Should Write an eBook?
• If you are ready to invest a little to reap a great deal.
• If you are a business person who want to serve a wider community.
• If you have a unique message you want to share with the world.
• If you are willing to write, publish yourself, and sell two years ahead of traditional publishing.
• If you want to create active, lifelong streams of income.
• If you want to promote yourself, service or products.
How to get there.
Build and Sell your eBook at the same time
Every part of your book can be a sales tool. When you include the essential "Seven
Hot-Selling Points" before you write chapter one, you'll sell more books than you ever dreamed of!
1. Write for your one preferred audience. Not everyone wants your book. Find out what
audience wants⁄needs your book? What problems does your book solve for them? Create
an audience profile and keep your audience's picture in front of you as you write. Ask
yourself, is my topic narrow enough? The Chicken Soup For The Teenager, For The Prisoner,
and other specific groups sold far more copies than the original Chicken Soup.
2. Write a sizzling book title including benefits. You have 8 seconds to hook your
potential buyer. While an eBook cover doesn't need fancy graphics you will want to create
one that can be printed both in color and black and white. It must be easy to see and
read. Your title and cover should compel your audience to buy.
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