Your eBook Internet Marketing Strategy - Seven Vital Components
by Daniel Moro
Do not underestimate the importance of having a good ebook internet marketing
strategy. It will make or break your success in terms of the number of copies
your ebook sells, and the revenue and profit you ultimately receive from sales
of your ebook.
With that in mind, here are eight vital components for your ebook internet
marketing strategy.
1. Set up a Web Site
The first and most important weapon in your ebook marketing arsenal must be a
web site containing a sales page for the ebook. This needs to be a page dedicated
to information about your ebook only. It is even better if you set up a dedicated
domain name and site for the ebook. Now that web hosting packages are available
for just a few dollars a month, and you can get a package allowing unlimited sites
in one package, I strongly recommend giving your ebook its very own site.
Your sales page should be well-designed and contain plenty of information about
your ebook. This information should include features and benefits to the
readers, and of course, testimonials from your satisfied customers. And if you
expect to have credibility with potential customers, your sales page needs to be
free of little errors.
2. Build Your Own Mailing List
If you don't already have a mailing list and your own newsletter, start one. You
may already have heard that, on average, people need to see a marketing message
seven times before they will take action and place an order. A newsletter is a
great way to keep your message in front of your audience on a regular basis, and
at the same time you will be building up their trust in you as they get to know
you and the quality of your information.
You might send out a regular newsletter - for example monthly or weekly - or you
can set up autoresponders to automatically send messages at specific intervals.
An autoresponder can send a given message at a specified number of days after
the subscriber signed up to your mailing list.
3. Sell Your Ebook Through ClickBank
Why use ClickBank? There are several reasons why I recommend that you consider
selling your ebook through ClickBank.
First, ClickBank is a very experienced partner to have when selling an ebook.
That's what they specialize in. There are already 10,000 publishers and authors
selling information products using their system. But there is something even
more important than the number of publishers. It's the number of affiliates.
ClickBank have an army of 100,000 affiliates ready to 'jump on your bandwagon'
and start promoting your hot new ebook.
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