Steps to eBook Publishing Success
by Melvin Tan
Even if your best friend owns a top publishing company, giving you an immediate
"in," this does not guarantee publishing success.
First, you have to write a quality book that has a clear target audience. And
your book must answer a common problem or need that audience shares. Then you
have to develop a marketing plan, and stick to it for at least two years.
Let's begin with the process that should commence before you write your first
word. Begin by reading A LOT. Read both books you passionately love and books
you can't seem to make it past page five. Then figure out what the author did in
the book you loved, and what was wrong with in the book you couldn't finish.
Write down these points so they are crystal clear to you. Read other people's
books for inspiration and to discover what you should avoid as a writer.
The next step is to plan out your book. Narrow down your subject, and then
divide it into chapters. Each chapter should address a specific aspect of the
problem your book is going to solve. In each chapter, break the specific aspect
down into several parts. This will help your readers take in your information a
bit at a time instead of overwhelming them with every bit of information
clogging up the pages until they feel like they're about to go blind. It's not
quite spoon-feeding the information to your readers, but it's close.
The next two steps are obvious. Write your book and then revise it. And then
revise it again. And perhaps again. Of course, writing is extremely hard, and
writing a book can seem like an impossible task. There are many books out there
that give you guidelines to help you become familiar - and even love - the
process of writing and revision. Find a number of books about writing. Better
yet, find a number of books about writing the specific type of book you aspire
to write. These can serve as roadmaps on your writing journey.
Once you've written your ebook and revised it at least twice, show it to someone
else whose opinion you respect. If you're lucky enough to know a good editor,
see if you have something to barter for him or her to go through your manuscript.
Or join a writing group and let the other members critique your work.
Then take all these ideas from other people, and revise your manuscript one last
time. And then stop! Put down that pen! Get your hands off the keyboard! One of
the most important steps to actually producing a book is to know when to stop
writing and tinkering with it.
You've finally written your ebook! Pop open the bubbly! Give yourself a night
out on the town! Okay, now that this necessary celebration is out of your
system, what do you do next?
How to turn your ebook into Profits
Ebooks are a revolutionary way to publish your book without incurring the costs
of print production. All you need is a relevant and targeted subject and some
inexpensive software, and you can transform your manuscript into a book.
The problem, in terms of actually seeing any profits from your ebook, is that
the market is overwhelmed with ebooks, and many of them are not worth the time
it takes to download them. Just because the ability exists to easily produce an
ebook, doesn't make it good writing.
Make sure your book does not simply rehash old material. You will injure your
credibility as an author by claiming to offer valuable new insights and
disappointing your audience with material they've read a zillion times before.
So spend enough time writing and revising your book to make sure it's of the
highest quality and presents the most current information. A good book will
eventually sell itself; false claims about your book will make it extremely
difficult to sell any future books you may write.
Assuming you have determined that you do indeed have a quality product that
answers some question or need of your target audience with NEW information, how
do you know how much to charge for it? Rule number 1: Set a price for your book
equal to its value. An under-priced book will only give the impression that your
book isn't worth very much.
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