How to Effectively Promote Your Book Online
by Michael Fleischner
Self published novel or ebook? Generate sales with proven online marketing strategies.
If you're looking to market your personally authored book or ebook, learn from
the Internet marketing experts. Selling books online is a great way to promote
your product and increase sales. Although many marketing methods are available,
there are some in particular that have proven to generate above average results
for selling books - printed and electronic.
Learn more about each of the following if you're ready to start selling and be
sure to seek guidance from those who have already successfully marketed online.
1. Develop a Website or Blog.
Thinking that it's not worth developing a website or blog for a single publication?
Think again. Today, acquiring a domain name is easier than ever - and it costs less
than $10. Additionally, you can buy a website or a website template for about $75. If
you know some very basic HTML, you can develop a website for less than a hundred dollars.
Having a website that is only focused on a single publication can work wonders for
promoting your product.
Blogs are even easier to create. Already have a website but need a blog? Visit
Blogger.com, WordPress.com, or simply type in "free blog" into Google. You'll
quickly find a whole host of free blog sites that help you set up a blog in less
than five minutes. Once you've created your blog, enter a post about your ebook
and provide a link to your online store or order form.
If you're looking for a way to process online transactions, visit Paypal.com.
For about twelve dollars per month, you can process transactions for those
wishing to purchase your book online. There are other online transaction
management tools you can use, but Paypal is one of the easiest I've used to set
up and accept online transactions.
2. Online Marketing (PPC)
By now you've heard of Google Adwords. Other providers such as Yahoo! and MSN
also offer pay-per-click programs. These online marketing programs allow you to
promote your book or e-book to a very targeted audience. For example, if your
book is about "antique lamp shades", you can purchase the keyword phrase,
"antique lamp shades" to display on sites that offer related content. As a
result, those seeing your ad can click through to your website or Jump Page.
The best part about pay-per-click advertising is that you only pay when someone
clicks on your advertisement. Be careful though, you could end up with a lot of
clicks and only a few conversions. Test multiple campaigns and evaluate their
effectiveness on a daily basis. Google offers you free tools that can help you
evaluate the results of your campaign in greater detail such as Google Analytics.
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