Create Passive Income with eBooks and Special Reports
by Stephanie Chandler
Information products are a hot commodity in the online marketplace, transforming
traditional entrepreneurs into infopreneurs. Ebooks and special reports are two
of the most basic forms of info products. They are relatively easy to create and
distribute and best of all, these products can generate passive income — money you
make while you sleep.
Everyone is an expert at something
An ebook is an electronic book that can be downloaded to a reader's computer or
hand-held device. Special reports are similar, but typically shorter in length.
Some savvy internet marketers sell special reports ranging in size from two to
twenty pages. Ebooks tend to be more comprehensive, with page counts from twenty
to three hundred.
If you've been thinking about cashing in on this trend, then follow these simple
steps to get started.
Establish Your Expertise
Everyone is an expert at something. Whether you are great at writing financial
reports, organizing a home or training hamsters, you have something to offer the
public. Sure there may be other people out there with similar qualifications,
but that doesn't mean that there isn't room in the market for another expert. If
you have a unique approach, you can compete with the best of them.
Building your expert status takes some effort. If you have special degrees in
your field, a popular website, have published articles, been quoted by the media
or given presentations on your topic, you are on the right track. If you don't
yet have these qualifications on your resume, start working on adding as many of
these credibility-builders as possible.
Find Your Audience
You could write the most fascinating ebook on the planet, but your parents and
friends will not be enough of an audience to make it worth your while. To be
successful at selling ebooks and special reports, you must be able to reach a
broad group of buyers. The best place to start is with a content-rich website.
For example, if you want to become an expert on dog training, your website
should appeal to dog enthusiasts. To attract an audience, offer resources and
articles that appeal to the dog-loving community. You can write your own
articles or ask others to contribute content to your site.
You can also locate articles available for reprint from sites like
Ezine Articles and
Idea Marketers. The key is to
offer as much valuable information as possible. When your site visitors find value,
they will be more interested in investing in the products you have for sale.