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Create Passive Income with eBooks and Special Reports

by Stephanie Chandler

Information products are a hot commodity in the online marketplace, transforming traditional entrepreneurs into infopreneurs. Ebooks and special reports are two of the most basic forms of info products. They are relatively easy to create and distribute and best of all, these products can generate passive income — money you make while you sleep.

“ Everyone is an expert at something ”

An ebook is an electronic book that can be downloaded to a reader's computer or hand-held device. Special reports are similar, but typically shorter in length. Some savvy internet marketers sell special reports ranging in size from two to twenty pages. Ebooks tend to be more comprehensive, with page counts from twenty to three hundred.

If you've been thinking about cashing in on this trend, then follow these simple steps to get started.

Establish Your Expertise

Everyone is an expert at something. Whether you are great at writing financial reports, organizing a home or training hamsters, you have something to offer the public. Sure there may be other people out there with similar qualifications, but that doesn't mean that there isn't room in the market for another expert. If you have a unique approach, you can compete with the best of them.

Building your expert status takes some effort. If you have special degrees in your field, a popular website, have published articles, been quoted by the media or given presentations on your topic, you are on the right track. If you don't yet have these qualifications on your resume, start working on adding as many of these credibility-builders as possible.

Find Your Audience

You could write the most fascinating ebook on the planet, but your parents and friends will not be enough of an audience to make it worth your while. To be successful at selling ebooks and special reports, you must be able to reach a broad group of buyers. The best place to start is with a content-rich website.

For example, if you want to become an expert on dog training, your website should appeal to dog enthusiasts. To attract an audience, offer resources and articles that appeal to the dog-loving community. You can write your own articles or ask others to contribute content to your site.

You can also locate articles available for reprint from sites like Ezine Articles and Idea Marketers. The key is to offer as much valuable information as possible. When your site visitors find value, they will be more interested in investing in the products you have for sale.