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E-Book Publishing Checklist
by Milana Leshinsky
E-books are the latest craze on the Internet. Why? Because they are easy to produce,
free to deliver, and can create an unlimited income if marketed correctly and consistently.
You can write an e-book about anything! As long as people are willing to pay for that
information, it will sell. It is also a great way to self-publish fiction without spending
a fortune on print publishing.
How do you get started? Follow this handy checklist:
Choosing a Topic
 Create an inventory of your skills
Narrow down that list to the topics you are passionate about
Choose the topic that most likely to have a wide and growing audience
Define your Target Market
Find your competitors using search engines
List some problems and challenges your target customers might face
Think of 4-5 possible titles for your e-book
Get other people's opinions on each title
Post your titles on relevant forums to see which one people like best
The Ultimate Goal
Decide what you want to accomplish writing this e-book:
Use it as an introductory
product to a high-end product or service (has to be of high quality and reasonable price, and you must have the back-end ready)
Make it your primary product
for your business (should be a decent size e-book, with many extras, possibly a consultation included,
can be mid-to-high price)
Generate quick profits by
selling reprint rights to this e-book (topic must be able to support a large audience and be unique
from your competition)
Use it as a lead generation
tool (has to be free, enticing, and still have useful information)
Content Brainstorm
Decide on the final topic and title for your e-book
Write down everything you know about the subject
Organize your list into sections, putting related points together
Build your table of contents, with chapters and sections within chapters
Write Your E-Book
Use your text editor or word processing program to write your book
Spell check and re-read your book to ensure good flow
Send it to your friends to read and ask for their testimonials
Design and Assemble
Choose an e-book compiler
Find good images for the interior of your e-book
Put all the files and pages together and compile into an e-book
Build a Web Site To Sell Your E-Book
Put a web site together
Set up an online payment system to accept credit cards on your web site
Password-protect your e-book files
Write a sales copy - text for your web site
Add bonuses, guarantee, list benefits of your e-book
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