Five Reasons Why You CAN'T Create Your Own eProducts
by Dan B. Cauthron
What is there that prevents you from creating and marketing your own exclusive
information eproducts? Chances are, it could be one or more of the self-defeating reasons
that we commonly hear from those who contact us seeking advice. Several of those reasons
are addressed here. We intend to debunk the validity of each and every one.
Reason 1 - I Can't.
Can't isn't even a word! It's a contraction of the words can not. Those are the two most
self-defeating words in the English language, or any other language that they may be translated to.
Think of it this way. In the first stages of all our lives, we really could NOT do much
of anything. Mother or Dad, or someone else, had to do everything for us. But all of us,
as we grew, LEARNED to DO things for ourselves.
Our human ability to learn is what sets us apart from the beasts of the field and forest.
Take advantage of that miraculous gift. After all, do you think that the world's most
successful people were born knowing everything they know today? Of course not!
Reason 2 - I Don't Have a Good Idea For an eProduct.
As the Internet itself is in a constant state of flux and metamorphosis, so do new
problems and new needs arise constantly. Therein lies a hotbed of potential for new
solutions and new information to be disseminated.
Consider your own needs and problems as an Internet user. Believe it or not, there are
untold numbers of other people worldwide who are experiencing the same situations. I
behooves you to do some research, find solutions to your own problems, and then help
others to fulfill those needs.
Now, think about what specialized knowledge you already have. Practically everyone has
experience and insight that others will happily pay for. Natural human curiosity
motivates us all to want to know what others know, and the range of topics is limitless.
What you know IS worth money to many other people.
Reason 3 - I'm Not a Good Writer.
Have you ever written a letter to a friend? Do you communicate with others through email?
Then you CAN write. Whether or not you think you are 'good' is not an issue here. After
all, we're talking about creating an information product, not winning a Pulitzer Prize.
Begin with an outline or framework of the major points you want to convey. Next, add
sub-topics as needed to elaborate your point. Then, begin 'filling in the blanks' with
the information and knowledge that you have on each point. Even the great novelist James
A. Michener used this mechanical approach.
Even the best writers in any venue compose their works in rough draft. Editing,
punctuation, and grammar correction comes later, and is typically relegated to someone
else who has an eye for such work.
Final editing can be easily accomplished by contacting the English department of a local
high school or college. You may also do an online search for the keywords 'editing
services' or 'ghost writing' to get professional assistance.
Reason 4 - I Don't Know How To Compile The Product.
eBook compiler softwares are readily available for as little as $20 US, and since their
advent a few years ago, they have come a long way toward being user friendly. Besides, this is
actually the most simple of all the steps in generating your own eproduct. Using a good
software like eBook Edit Pro, you can have a ready to market product in as little as 30 minutes.
If you prefer to seek professional help at this stage, do an online search for the keywords
'ebook compiling services.' You will be presented with several options to investigate.
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