How To Create a Hot Internet Product
By Dave Salois
In order to expand into other markets, you will need to create a unique new product and
launch it so that other affiliates will sell it for you. This is the fastest way to earn huge
profits and to gain recognition.
Your goal is to acquire a list of satisfied buyers of your initial product who will also buy
your future products. To do this, you have to deliver a quality product, prove that you are
trustworthy, and make sure you maintain open channels of communication with your market
to answer inquiries and process refunds.
Your first product is more or less a seed that, once planted; it will continue to grow year
after year to generate a consistent cash flow and revenue stream. If you build a trusting
relationship with your market from the very beginning, it will generate revenue well into the
future like a miniature oil well.
Your first product launch will hopefully be followed by many others as you develop your
online business into a virtual empire of digital products. For example, if you are bilingual,
you might start out by creating a set of online videos that instruct students in various techniques
needed to speak proper English using a basic vocabulary. This market is known as ESL (English
as a second language). Your target market would be foreign adults who choose to learn English
at home via instructional videos versus classroom attendance.
Videos provide this market with time flexibility, convenience, cost savings, elimination of
travel, the ability to review lessons as often as necessary, and to share them with other family
members. Future products will have to appeal to these basic requirements as well if they are
to be successful.
One potential follow-up product might consist of brief audio-video presentations that
are composed of voice over tracks on MS PowerPoint slide shows. These could be done on various
subjects such as travel guides or instructional courses on subjects like personal finance,
knitting, fashion, etiquette, meetings, sales techniques, preparing tax returns, auto maintenance,
and an endless list of similar videos subjects.
One instructional course, in particular, would be very popular as a follow-up product,
and that would be a series of videos teaching cooking, accompanied by a PDF cookbook on disk,
of common recipes for popular American cuisine such as hamburgers, barbecued meats, etc.
A corollary to this product would be to produce ESL instructional videos and a cookbook of
favorite recipes in the native language and culture of the targeted ethnicity, so foreign adults
could instruct American friends and relatives how to prepare meals that appeal to their pallets.
The cookbook could be sold as a stand-alone product to other ESL students online.
Expanding even further, a cooking forum could be established for each language and ethnicity
as well as an online cooking class taught by graduates of the ESL video cooking courses. In this
scenario, the online ESL videos seed grew into a cookbook, an online cooking classroom, and a
native cooking forum.
Can you see how this illustration shows how one little product seed can develop into a series
of related projects that have enormous potential to produce large revenue streams? Internet
marketing is a numbers game and the larger the market you address with your products, the
better are your chances of dominating the competition and surviving the slowdown in the economy.
Think very carefully about your Internet marketing seed before you sow it. You want to
cultivate a huge garden, even a jungle, if you can. Instead of trees, however, you want your
seed to grow into a vast collection of products serving your selected niches and an email list
with thousands of satisfied customers. When your online marketing seed is sown properly and
harvested, you will reap the rich reward of personal financial freedom.
This means you will work when you want, on whatever you want, or not at all if you so choose.
You will have more time to spend with your family. You can spend all your time doing the things
you want to do, instead of on things you have to do. You can save money for your children's
college tuition, go on long vacations, purchase new vehicles, and finally, buy that dream home
and never get into debt again.
Once your seed has grown into your own online business kingdom you will be set for life
and never have to worry about finances ever again. It all starts with your first tiny Internet
marketing seed... your first product, so give it careful consideration. Identify some of the
common problems that people in your selected niches have, then develop solutions for them in
the form of products, scripts, software, or services. Your products don't have to be elaborate,
but they have to be effective.
Once you have the initial concept developed, you can outsource the production of your
product through Fiverr.com, Elance.com, Odesk.com, the Warrior Forum, and similar outlets.
You may have to test and tweak your first one before you launch it, but once you have done
your first one, the process gets easier. One product will lead to another and before long;
you will have amassed a huge collection of income producing products that will serve you
well the rest of your life.
Dave Salois is a platinum expert author who writes articles and eBooks on various topics,
mostly related to Internet Marketing. He offers his opinion and insight about Internet marketing
issues and current events; giving sound advice on many issues that concern him and that impact
fellow marketers and his readers. He is an original thinker, well respected, and whose advice
has helped many succeed with their online businesses. You can find more about him at:
blog.davesalois.com
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