Aspiring web entrepreneurs will find here everything they need to know about starting
and running their own small-scale online business. Whether they intend to sell goods,
services, subscriptions, or advertising, this book provides them with the specific nuts
and bolts of planning, designing, building, hosting, marketing, and operating their online businesses.
"In this fabulous book, Steve provides an easy-to-understand yet comprehensive approach
to planning, launching and growing a Web-based business - whether you want to sell
products, services, memberships or even profit from affiliate commissions or online
advertising revenue. It's an approach anyone can follow to get great results faster
and avoid costly pitfalls. Just one warning: The book is oozing with practical ideas
and step-by-step guidance, so grab a cup of coffee, a comfortable chair, a good pen,
and get ready to take notes.
1. The Basics of Doing Business Online
An overview of how an online business works and the basics of
setting one up.
2. Types of Web-Based Businesses to Start
The five types of businesses you can start online, and how to
select the one thst's right for you.
3. Creating Your Game Plan
Creating a practical business plan to turn your web-based
business dream into reality. Also, the nitty-gritty on start-up
costs, projected sales, and business registration.
4. Join the Information Products Revolution
How to find or create information products to sell on your
website, such as ebooks, self-study courses, and audio programs.
5. The Goods on Physical Products
Dealing with the intricacies of selling physical products, from
sourcing to inventory to delivery.
6. Making Money with Advertising Affiliate Programs
The basics of using affiliate programs and advertising to generate
revenues for your website.
7. Playing the Domain Game
How to develop and register a great domain name for your
business. And what to do if the domain name you want is
already owned by someone else.
8. Getting Your Website Planned and Designed
How to create an effective website plan and the right web
designer to build it for you.
9. Building Your Website Yourself
The basics of web design, plus how to make building your own
site easy with web-builder software or ready-made templates.
10. Writing Persuasive Web Copy
How do you convince website visitors to click and buy? That's
where persuasive web copy comes in. Learn how to write it
yourself, or find a qualified professional to do it for you.
11. Selecting a Web Host and Going Live
Everything you need to know about selecting a web hosting
service and uploading you website for the world to see.
12. Accepting Payments Online
Discover how to accept credit cards, PayPal, and other forms
of payment in your website.
13. Delivering the Goods
The sale isn't complete until you've delivered the goods. Learn
about packaging, shipping, fees - the works.
14. Tracking Success with Website Analytics
Discover where your website visitors are coming from and
what they are doing while on your website.
15. The Business of Running an Online Business
Here's how to handle bookkeeping, filing, and other
administrative tasks so you business runs smoothly.
16. The Scoop on Traffic Generation and Conversion
Learn how to attract lots of potential clients to your website,
and persuade them to click and buy.
17. Getting Found on the Search Engines
Half your potential customers will search for websites like
yours on Google and other search engines. Here's how to make
sure they find you!
18. Spreading the Word with Online Articles and Publicity
Proven strategies that help you create a buzz about your
web-based business in targeted publications and broadcasts.
19. Advertising Online, Offline, and On Air
Learn the secrets to creating and placing advertisements that
get a high response.
20. Other Proven Ways to Market Your Business
The scoop on several other ways to drive a lot of potential customers
to your virtual front door.
21. Proven Tactics for Boosting Conversion Rates
How to convert more of your website visitors into buyers. More
than a dozen easy-to-implement tips here.
22. Building Relationships with E-mail
Instructions for building an opt-in e-mail list, and using it to
generate new and repeat customers.
23. Increasing Sales by Working With Affiliates
An affiliate program can dramatically increase your sales. It's
like having dozens, or even hundreds, of other websites selling for you.
24. Customer Service with a (Virtual) Smile
Greate customer service is the most effective marketing technique.
Satisfied customers will buy again and tell others.
Reader Rita says, "The book pretty much had everything you need to know on how to start
a online business. Well organized and very easy to navigate. The author also provide
lots of helpful references. I even bought one for my sister. I highly recommend it."
Click here for more information.