Starting an eCommerce Business From Scratch
By Karl Walker
With the constant growth of the Internet, it has allowed trade opportunities to be more
accessible to everyone. Earlier, starting a new business was an enormous job, especially in
sourcing the funds for the business. Business owners quit their existing jobs, obtained a loan
from the bank before they began to make any money. It is no wonder that more that 50% of them
did not succeed. Presently trade opportunities are easily accessible to anyone prepared to
invest their time and try to learn all they can about ecommerce. You can establish an ecommerce
business with nominal funds and almost no risk at all.
Studies show that about 70 percent of shoppers perform some sort of research on products
online before purchasing them. Savvy shoppers would rather prefer online shopping than actually
going out and searching for what they need one store after another. When they shop online they
can easily research and compare products, read reviews and select a trustworthy and best rated
online retailer with best pricing.
Whether you aspire to become one of those successful and well-known online retailers
or just have a profitable ecommerce site that supplements your income, you need to educate
yourself about all of the necessary steps you need to take to start an online business.
Below are a few steps that will help you get your ecommerce business started.
Find Your Niche
The most important step in starting your personal ecommerce business is finding your
place. Take a look at what interests you and you will find achievable business projects. You
can also think about starting a business that is related to your existing occupation. For instance,
as an automobile mechanic you may be familiar with automotive spare parts and how to get hold
of them. You may possibly start an automotive spare part business. Your acquaintances and knowledge
in the industry will help you in your business venture.
Research the Demand
Once you have some possible business projects running in your mind, it is your responsibility
to study the demand in that field. If you are planning to open your business and start selling
products, you need to get an idea of the market situation, of how much of the products or services
you are making are already available. As you start a new business, you may not be able to generate
the demand that is required for the product you are marketing to make a huge profit; therefore
the articles that you are marketing should already be in the area of demand.
Scope out Your Soon-To-Be Competitors
Before you finally decide on the business project, research your potential competitors.
You must visit and know your competitor's websites thoroughly. Spend some quality time researching
all that they deal in, by doing this you will have a plan of the kind of competition you have.
You need to understand clearly, that the website you create for your business must be just
as professional or superior than their website. The following are some of the things you need
to look for:
• Professional Look and Feel
• Products and Services
• Search Engine Ranking
• Page Rank (Available on the Google Tool Bar)
• Keywords
• Back Links (how many sites link to them)
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