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The Alternatives to Google AdSense
by harjeet kaur
Google AdSense is the most widely used content-based advertising program by webmasters
and web publishers to help generate extra income. Publishers register for a Google
AdSense account, enable Google ads relevant to the content on their websites and make
money when a visitor clicks on an ad. However, although Google AdSense is generally
considered the current leader in content-based, online advertising, it's important
for web publishers to realize there are many alternatives to this program, whether
they are used instead of or in addition to AdSense.
Furthermore, many web publishers may find too many problems with Google AdSense.
For example, they can be too picky in suddenly terminating people's accounts. When web
publishers lose their Google AdSense accounts, they need to know what other options
they have. In addition, Google AdSense's terms and conditions are such that some
publishers are not even accepted into their program. Finally, some publishers find
that Google AdSense does not provide a large enough selection of relevant ads that
match their content. It is definitely worthwhile to consider alternatives to this program.
Pay-per-click advertising besides Google AdSense is one type of alternative, including such programs as:
Adbrite,
BidVertiser,
Chitika,
Clicksor and
Yahoo! Publisher Network.
Adbrite, a customizable e-commerce site,
is considered "The Internet's Ad Marketplace," and enables the publisher to not only
control their own ad rates, but also to approve or reject every ad for their website.
BidVertiser allows the publisher
to display text ads on their site with advertisers bidding against each other, and they
display the highest bidders for maximum revenue-earning potential.
Chitika, an impulse product merchandising
service and comparative shopping engine, features interactive eMiniMalls. Clicksor boasts
higher payouts per click along with a larger range of advertisers, supporting feeds
from more than one advertising provider and the chance to earn more by either displaying
relevant banners or underlining a section of clickable text on their websites.
Yahoo! Publisher Network is a newer
model and allows the publisher to not only display relevant ads and earn from each click,
but also to integrate other features and programs of Yahoo! on their site, such as
Y!Q and Add to My Yahoo! (RSS).
Other pay-per-click advertising alternatives to Google AdSense growing in popularity include:
Affiliate Sensor,
ClixGalore,
Kanoodle,
Nixxie,
Revenue Pilot,
Searchfeed,
TargetPoint and,
Vibrant Media.
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