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Four Models of Successful Internet Business Sites
by Stuart Elwell
One of the best methods of learning how to succeed in your Internet business is
to first find a successful site to model your business on. Over the years I have
studied many successful web sites to try to find out what it is that is making
them a successful Internet business. And not just in one particular field, but
many fields, from the many different types of websites out there.
Next time you view an Internet site that you know is very successful, stop for a
moment to try and decipher why it is so successful. You will find successful sites
on just about any subject matter you care to think about. There seems to be no
barrier to developing a successful site in any field. You name it, people are
probably making money out of their website in that specialized area.
Just about anything, if planned appropriately, can be sold online. If you want to
be successful too, why not look for examples of businesses which have already
achieved the success you would like, and model your business after that, i.e.
play follow the leader.
It would be too much information to try and describe every single model of success,
but I would like to introduce you to just four model websites which keep springing
up. Sites that are obviously benefiting from being a successful online business model.
Look at these models to see if you are on your way to becoming just like that type of business.
Model No.1 - Opt-In List Builder
This is a good model to build your site around by providing a free newsletter'
or ezine. If you are building a mailing list this way, then you must provide
high quality information to your list on a weekly or monthly basis. Never send
just ads or useless information. If your newsletter is just an excuse to push ads
you can be certain it will not grow. On the contrary, your subscribers will opt-out
quicker than you can replace them, and you'll probably not make any sales anyway.
Learn how to write effective testimonials instead of blatant ads. These should
be a small part of informative articles. They should fit in nicely and naturally
along with this information, indeed be a part of it! Once your list gets into the
thousands, you should start to see an almost guaranteed income. Continue to use your
website to build your list up each month and watch your monthly income grow alongside it.
It can be an effective way to create income, but you have to be willing and able
to write a weekly or monthly newsletter. It doesn't have to be long, in fact it
shouldn't be. But it does have to be informative. If you hate writing this may
not be the route for you.
Model No.2 - Free Services
There are many services on the Internet that people like to use, or even desperately
need. Examples include such services as providing an autoresponder service, traffic
generating services, providing free webspace, reciprocal link checking etc. Sites
which provide something valuable for free can often become extremely popular. Once
this popularity is achieved, and you start getting a lot of daily traffic, then you
can start to charge for allowing advertising on your site.
You're probably thinking something like "how could I possibly provide such a valuable
free service, surely you need lots of programming knowledge and experience to run
such a thing?". In reality it isn't that difficult. All you need is the right
pre-written script to add to your website. Have a look here:
www.cgi-resources.com. This
website provides many CGI programs, many of which are low or NO cost. Some of their
scripts could make great traffic generators for you if you use them on your site in
a highly relevant fashion.
One of the biggest advantages of this web business model is you don't necessarily
ave to pay for any advertising. A good press release might be all you need,
particularly if you are providing something unique. The hard part is coming up with
a good idea. But if you can, because you are providing a valuable free service, word
of mouth can get round very fast.
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