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How To Find Golden Product Ideas On Discussion Forums
By Jeff Smith
Let me start off with a wild guess!
You either think discussion boards are a bleeping waste of time - because so many of
them are full of junk, or ...you think of discussion boards simply as a method of
getting your questions answered.
What you probably HAVE NOT done is mine them for golden nuggets that you can quickly
and easily turn into high profit products. Software, eBooks, special reports, services,
it doesn't matter. You can find intriguing product ideas everyday on the better discussion forums...
Here's how.
First, let's start with how you find super profitable product ideas, then I'll give
you some forums I bet you've never heard of before.
So how do you find product ideas in the maze of discussions and opinons on the board?
1. Learn to scan your favorites daily
Pick at least six of the best quality, highest traffic discussion boards in your area
of interest. We'll give you some options below. Make it part of your daily MO (Mode
of Operation) to capture potentially hot ideas using the techniques below.
2. Look for "Idea Triggers"
These include questions "How Do I", "Where can I find...", "Does anyone know where...", "Wanted..."
Idea Triggers may also be statements of frustration or disapproval like "I wish there
was a way to...", "It would be so much easier if...", "I can't believe I had to..."
It's quite rare for any single question or statement to have only been made once on
popular forums - chances are you will often stumble on similar questions or desires.
3. Pattern Watch
Think of yourself as a detective Joe Friday. You want to learn the sometimes hidden
desires and motivations of your buyers.
A common detective technique is to look for patterns of behavior. Find a few questions
and search forum archives over a 3-6 month period to see how many others have asked
similar questions. It's incredible when you see how similar we all are with our wants.
4. Look for Hot Spots on Discussion Forums
Another technique is to search for the posts with the most responses - many forums
have this as an archived search, if not, you can easily scan to see the threads
with the most responses and views.
Again, this will help you quickly focus in on pockets of high emotional demand
- exactly what you want as a product developer/ marketer.
5. Go fishing - post inquiry questions
You may have posted specific questions on boards before to answer a very urgent or
focused question you may have. But - how about posting questions about a certain
topic to see if you can generate idea triggers.
You'll see the big names in any industry doing this once in a while. They typically
keep a low profile, then come out of the woodwork to ask the group a question about
a certain topic.
They are fishing, looking for a school of fish within their market - then when they
find something, they'll set the hook with the perfect bait to capture that group's
attention, not to mention their wallets.
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