How to Start Selling on Amazon
Whether you want to expand your company's selling reach or get rid of some extra items
around the home, selling on Amazon is a fairly straightforward process. Start by creating an
account and filling out all of the necessary information. Add product listings and select whether
you want to ship the products yourself or use Amazon's fulfillment service. Once everything
is set up, you're ready to make your first sale!
Setting Up a Seller Account
Go to the Amazon home page and click on the "Sell" link along the top bar
The link is small, featured on the top panel between "Gift Cards & Registry" and "Help."
This will take you to their seller page, where you can find information and options for the
different types of selling accounts.
If you're logged into your Amazon Prime account, you may not be able to see this link.
Log out to access it.
If you still can't find the "Sell" button, you can also go to
Start selling online,
then click on the "Start selling" button.
Select a Professional or Individual account
If you'll be selling more than 40 items per month, select Professional. This plan is free
for the first month, then costs $39.99 per month, and lets you list items in up to 35 categories.
Select Individual if you'll be selling less than 40 items per month. Individual costs $0.99 per
listing and limits you to 20 categories for all of your listings.
Once you've decided on Individual or Professional, click "Create seller account" and start
filling out your account details. Enter information that will be visible to customers, such as
your business name, contact information, where the products will ship from, and shipping options.
You'll also need to provide information that will be kept private, such as bank account
and routing numbers for Amazon to pay you, as well as your legal name and address.
Since the Seller Central site is separate from your Amazon account, you'll need to create
a seller account even if you already have an Amazon or Amazon Prime account.
Fill out your seller profile to make your company more legitimate
Go to your seller profile, where all your information and customer feedback will show up. Fill
out this profile by adding your logo, return/refund policies, and an "About the company" section.
Having additional information will help make your company look more personable and credible to
potential customers.
A strong "About the company" section can create an emotional connection with the customer.
To do this, tell the customer a little about you or the story of how your company started.
Listing Your Items
Decide what you want to sell
This can include original products, novelty items, or things around your home that you'd like
to clear out. Your listings must fall under Amazon's predetermined categories, and keep in mind
that some categories—such as DVDs, footwear, handbags, and sports collectibles—will need approval
from Amazon before you can sell them.
•
Categories Requiring Approval
If your item meets Amazon's requirements, you can apply for approval by filling out their
"Contact Us" form.
Use pre-existing item information for items already listed on Amazon
If you're listing a product that other sellers offer, you can use the descriptions and stock
images already provided. Once you find a listing for the exact item you're selling, click the
"Sell yours here" button on the right-hand side of the page.
The only additional information you need to provide is how many products you're selling,
the item's condition, and the shipping methods you offer.
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