How To Make Money With Webinars
by Kevin McKillop
Webinars are a great selling platform, because you have the attendees attention and
ability to connect with them as they've shown interest. Most successful webinars that I've
participated in involve educating the attendees on a particular topic.
Don't kid yourself though, it's all selling, education too. Careful planning goes into
the slides, creating open loops and selling while educating at the same time.
You will find most people will arrange something special for the webinar attendees to
purchase at the end, it could be a special 'bonus' to the first X amount of people or a
discounted price too. But whatever the additional benefit is, it's only available to those
on the webinar and when the webinar is over, if you choose to not take the hosts up on
their offer, you won't have access to it again.
Joint Venture Webinars
I've done approximately seven or so webinars for Local Video Method over the last eight
months, which were purely presenting information, doing some Q&A, and I didn't have a
single thing to offer in terms of 'selling', just straight up information.
As part of the launch for Local Video Method v2.0 I wanted to reach out to some new
audiences. So what I did is put some time and effort into preparing a good webinar that
educates and sells at the same time. This webinar is about offline consulting, getting
clients, marketing yourself etc, and also talks about the actual process of video reviews
as a lead gen, which is what LVM is.
Now people who want to try it themselves, CAN, but if they want to learn how to do it
the quicker way, they can purchase. So the webinar provides great value and information,
and an offer at the same time.
Now you can go around to people who have lists of what you would consider potential
buyers. So for me, I'm going to try and reach out (via Skype, email, VIDEO!) and talk to
people who are also in the same niche (offline consulting).
I've now got a prepared webinar, they just have to promote the webinar. We'll do it
together (I do most of the talking) and then any sales from that webinar are split
typically 50⁄50 (joint venture).
This has worked tremendously well, I've done two JV's for LVM 2.0 in the last month or
so totaling just over $17,000 and I have more to come! That's not a lot compared to some
other big names, but it's a great start and the numbers are outstanding. 1 webinar
converting at 30 percent with an earnings per click of over $12.00!
So I can approach people now with numbers, a complete 'package' and all they have to do
is promote it and cash in. They get to provide a high quality product (if I do say so
myself) which makes them look good for the recommendation, they have some money in their
pocket as do I, and I now have some new clients.
They're a fantastic way to quickly build a list and to get cash and build relationships
as they bring a flood of traffic very quickly. I have something to offer and the JV
partner has the list!
Webinar Leverage
Most of the time webinars will be recorded and used later down the road which is a
great leverage strategy for the webinar itself. You can send out replays to your list to
help drive more sales (for those that couldn't make it, forgot, or never got the invite).
You can also use the video and cut it up, allowing you to create several videos from one.
I could upload those to Youtube and optimize those for some keywords I'd like to
target, driving traffic back to my sales page. I've personally used it as part of the
premium content within the Local Video Method membership as a value add. Anyone who
purchases Local Video Method has access to the webinar library.
I've also created a six part video series in my autoresponder, that's spread out over two
weeks and provides free training to those on my list whom have never purchased Local Video
Method. It gives them a taste of what the full package is all about.
You can easily schedule several webinars in a week. That will take some coordination
but it's more than possible, each webinar really takes about 2 or so hours to deliver and
some admin work on the side to set it up, promote it, but it's hardly a full day's work.
I'm sure there are many more ways to leverage them, but this is how I've leveraged my
webinar recordings.
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