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Steps For Launching Your Own CD / DVD Product

By Bill H Myers

My wife Sonya and I both completed new CD⁄DVD products this month, and we both had to go through all the steps to get those products completed and duplicated, then create the sales pages and launch the product marketing. Because Sonya finished her product a few days before I finished mine, I helped her get her product launched, then repeated the process a few days later with my own product.

Since all the steps are fresh on my mind, I thought it would be a good time to produce a list of the steps. So here they are.

Steps to successfully launching a new CD/DVD product:

1. Create the product. This means recording the content, editing it, and assembling a user interface (CD or DVD menu). For DVDs we use Sony Vegas Movie Studio 9 Platinum Pro Pack To create CDs, we use Camtasia Studio Camtasia Studio and use my free CD User Interface Generator.

2. Burn the CD or DVD. To burn DVDs, we use DVD Architect which is included with Sony Vegas Movie Studio Platinum 9. To burn CDs, we use Nero 9.

3. Test the product on different devices. For a CD, we test on at least three different computers. For a DVD, we test on two computers and two DVD players. We check to make sure the DVD⁄CD starts, and all the menu options work, and all other features work. On CDs, we use the free HTML validator for FireFox to check the user interface for errors. If errors are found, they are corrected, and the CD is burned and tested again.

4. Create the disk and box artwork for the CD/DVD. To create disk and box artwork, we use DVD Design Pack Number 1 for Photoshop Elements, which includes easily customized DVD Case, Disk and Insert templates, sized for Kunaki and other disk duplicators.

5. Print the artwork on a color printer. Before uploading the artwork to our disk duplicator, we always print it first on a color printer to proof read, check for alignment, and make sure everything looks good.

6. Start the Kunaki CD/DVD publishing process. We use Kunaki to duplicate and package our DVDs, because they offer a fully automated service, quick turn around and a price of $1.75 per disc, which includes DVD⁄CD disc, case, case and disk artwork, barcode and shrinkwrapping. The price of $1.75 is for any quantity - 1 to a million. After we are certain the disc and artwork are the way we want it, we start the Kunaki CD /DVD publishing process, using the free software downloaded from kunaki.com , and fill out the forms, upload the disk artwork, and prepare to upload the disk. When choosing the options, we always choose "add UPC bar code", because we will need that bar code to sell at Amazon. Kunaki does not charge to create or add the bar code.

7. Upload the disk files to Kunaki. After reviewing the items in the Kunaki disk publisher for our project, we click 'publish' to upload the disc package to Kunaki. Depending on the speed of our internet upload connection, this can take anywhere from an hour to a day. (On our Verizon Fios connection, it takes about two hours to upload a full DVD).