What is Domain Parking?
By Stephen Bucaro
Domain parking refers to the registration of an Internet domain name without using that
domain for a Web site. This may be done with the intention of using the domain name
for a future Web site, or to prevent someone else from using that domain name in order
to protect a trademark.
Domain parking may also refer to a money making scheme where the domain name is chosen
using popular keywords in order to capture type-in traffic. For example, someone wishing
to purchase a wigit, rather than going to a search engine, may type "wigit.com" in their
browsers address bar. The owner of the domain will place pay-per-click wiget advertisements
on the domains default page.
Another use of domain parking is to redirect a domain to another website. This is similar
to the method described above, except the domain owner actually has a website where they
sell wigets, they just want to capture type-in traffic related to wigits and redirect
that traffic to their main Web site.
Another use of domain parking to make money is to re-register expired domain names. A
domain that was used as a website and was allowed to expire will still maintain most of
its inbound links. Traffics from these links can be minimized through pay-per-click advertisements.
The only people making big money with illegitimate domain parking (that is not used
to protect a trademark) are domain registrars and people selling eBooks claiming that
you can "get rich quick" with domain parking. For example, traffic to expired domain
names will rapidly taper off as Webmaster's remove the expired inbound links.