What Sells Good on the Web? Information Products
By Stephen Bucaro
Statistics show that most people come online seeking free information. However, if
in their search, they come upon an interesting for sale information product, they
will make a purchase. There are several reasons for this:
1.Most people use a dial-up Internet connection. Reading information online is slow
and tedious and requires them to tie up the phone line.
2.Information on the Web is very fleeting. The information may move or vanish overnight.
3.Good free information is not easy to find on the Web. Information that you have to
pay for is assumed to be more complete and of higher quality than any thing you can
find for free.
People are looking for all kinds of information on the web, so coming up with a
product idea is not difficult. For example, people need information about how to
properly train their dogs. But how do you implement that idea into a web business?
One idea is to make a video tape. Take your dog, your video camera, and a helper
friend or family member to the park for a couple of training sessions and youíve got
yourself a product! To boost sales, create a few peripheral products:
1. Bonus Product. Do a little research to create a bonus product. For example: Free
with purchase of video. Ebook "Table Foods That Can Make Your Dog Sick". For example,
feeding chocolate to your dog can make it sick. It is not uncommon for a person to
purchase a product when they are more interested in the bonus item than they are in
the main product.
2. Order Form Incentive. The biggest problem with e-commerce is people abandoning
the order form. One method to push the customer through to making the purchase is to
include a time-limited additional unexpected bonus on the order form. For example:
"Order today and receive these healthy doggy treats at no additional charge." To
make the one day time limit legitimate, just use a different doggy treat each day.
3. Website Freebie. For example: Free download, the ebook - "How to train your dog in
less than ten minutes a day". In actuality, this free ebook is a sales brochure for
your video tape. The answer to "How to train your dog in less than ten minutes a day"
is to buy your video tape.
For Your web site, I would recommend three important features:
1. Content. Add as much content about dogs as you can. Content is what gets you
listed in the search engines. The search engines are what gets traffic to your web
site. Traffic is what gets sales of your video tape.
2. Pictures. Add lots of pictures of dogs. Pictures of cute dogs. Pictures of people
training dogs. Funny pictures of dogs, say with graduation hats. Cartoon dogs.
3. About Page. People donít buy from unknown web sites. Put some information about
yourself and your company. Especially information about how you love dogs and your
dog training experience. It would also be great if you included pictures of you and
your dog. Show the dog in an obedient pose.
The purpose of this article is show you how to increase the sales of your main product
by offering freebies, bonus products, and order form incentives. It also provides some
important features required for an effective sales web site. People are looking for
all kinds of information on the web. The specific information and the medium you
provide it on leaves you many choices.