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Success With Style

By Stephen Bucaro

People who dress frumpy at work may be more comfortable, but they end up working for those who dress with style. People like to dress with style because it makes them feel good. When people feel good, they do better work and interact more powerfully with other people.

Unfortunately, style is difficult to find in today's look-alike manufactured world. Have you ever shopped for clothing or accessories and found something that you might have purchased if only the design was just a little different? If you have an eye for style, you can profit from the demand for stylish clothing and accessories.

Jill Edwards started out as a lab technician at a clam farm. One day she decided to use her mother's sewing machine to make handbags to give as gifts. Today she sells her limited edition handbags on the Web for between $80.00 and $130.00. visit www.lauraslids.com and click on the "Collections" menu to see Jill's designs. When you order, Jill handcrafts a bag specifically for you.

Laura Lynch feels that the pinnacle of style in women's hats was during the period between 1920 and 1940. She bases her hat designs on the styles of that period. Visit jilledesigns.com and click on the "Gallery" menu to view the stylish hats Laura sells for over $100.00. Click on the "Materials" menu to learn how Laura constructs her hats.

Rachel Park had the foresight to see that the time had come to create something a bit off the beaten path for the male population. In June 2001 she opened her own unique on-line neck wear boutique. Visit rachelpark.com to see the ties Rachel sells for between $15.00 and $40.00.

Tips for a handcrafted clothing and accessories Web site:

1. Don't think this business is for women only. Remember, some of the top fashion designers in the world are men.

2. Even though you charge a premium price for handcrafted products, does not mean you can't use templates and fixtures to help automate the construction process.

3. Choosing a product for your business is only the first step. You also need to create (or hire someone to create) an attractive and functional Web site, and promote that Web site. Your Web site should not be just a catalog of your products. You also need to provide good content, like Rachel's information that lets men choose a tie by shirt color, and step-by-step instructions on how to tie a tie. Good content is "food" for search engines.

Style is a rare commodity in todays look-alike manufactured world. You can help people dress and feel good by providing them with custom designed and crafted clothing and accessories. In meeting the demand for style, you can make the kind of profit that lets you live in style.