Five Ways Non-Fiction Authors Can Make Money Far Beyond Selling Books
When writing and publishing non-fiction books, there's tremendous earning potential just
through book sales. This is particularly true if you become popular in a broad interest topic,
and particularly if you're prolific with your writing and publishing.
However, unlike fiction, non-fiction offers you a huge amount of earning potential beyond
simply the sales of books. In fact, in many ways, when a reader buys a book from you, that
can be the very start of a customer relationship that can even be worth tens of thousands of
dollars in income.
The reason for this is when publishing a non-fiction book, you're generally solving someone's
problem, or answering someone's question:
• How can I make my garden look better?
• How do I get more leads and sales for my business?
• How can I get fit and bulk up?
• How can I increase the value of my home?
... and so on.
So your book will answer their questions and help solve their problems. And the better
the book, the more it starts your relationship with the reader in a positive way.
Of course people who buy your book are interested in the topic. They may be superficially
interested, or they may be hugely motivated to dive much deeper into the topic. With such readers,
your book is just the start of your relationship with them.
So that's where your relationship with your readers becomes more of an "information publisher
and coach" rather than just an author.
I'll be talking through five ways you as an author can build an entire portfolio of offers
that can increase your income significantly, by turning a simple book publishing business into
an information publishing and coaching empire.
Here's several examples of authors who have done just that:
Dan Kennedy is quite prolific as a book writing, with a focus on helping small businesses
with their marketing. But that's just a tiny percentage of his income.
His books introduce readers to his website, his paid newsletters, his courses, and his
consulting. For example, he mentions that just one reader who purchased one of his books from
a $1 bargain bin in a store, turned into a client who's now paid him well over $100,000.
Anthony Robbins is a hugely well known motivational coach who publishes books and these
introduce new coaching clients to him. His information and coaching business is vast, and even
though the books bring him a small percentage of clients overall (the majority come through
infomercials) they're highly qualified.
Melonie Dodaro publishes a popular book about successfully using LinkedIn to grow your
personal and business brand. And that book leads the reader to her website where she offers
more in depth courses, in-person coaching, and services.
Of course it's important to realize that a large percentage of people who get your book
will look at it only briefly if at all. It will be a small percentage who really dive into
your book and then visit your website, take up the free offer you make to readers in return
for their email address (very important!), and then check out your other offers.
However that small percentage will come to you very much sold on your way of communicating,
so they'll be hugely receptive to other offers of yours. In some ways, they'll transition from
your book to your website already fans of yours, and this makes selling to them so much easier
than attempting to sell to someone who's never heard of you before.
Okay, so let's dive into more detail about ways to turn a book reader into a hugely valuable
customer, while at the same time offering tremendous value to them every step of the way (since
every time you over-deliver to a customer, it makes them more likely to buy from you again,
and to recommend your products and services to others).