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Start and Run a Copywriting Business
Corporations and agencies outsource most of their copywriting and need copywriters more
than ever today — including for Internet marketing. Most copywriters cannot keep up with the
demand for their services, and many make between $50,000 and $150,000. Start & Run a
Copywriting Business is your essential guide to getting started and prospering in an
industry that offers substantial income, flexible hours, and stimulating work.
This book will provide new copywriters and old pros alike with proven, step-by-step
strategies on how to find and keep clients, complete common copywriting tasks, set up an
effective office, and overcome the unique challenges inherent in this business.
Topics covered include:
• Deciding if copywriting is for you
• Mastering basic copywriting techniques
• Getting started in the business
• Setting rates and quoting on assignments
• Tapping into top markets
• Effectively marketing your services
• Managing your work, time, and money
• Troubleshooting and getting help
Turn your talent into dollars by learning to write ads, brochures, direct mail,
websites, and business-to-business and e-mail marketing materials. Start & Run a
Copywriting Business will show you how to write copy your clients will love.
The worksheets and checklists on the CD-Rom are included in MS Word and PDF formats for
use on your Windows-based PC.
Excerpt from the book:
"Copywriting can differ from business writing in its use of grammar. It's been called
the rebel son of business writing - and traditional English composition in general.
Copywriters will unabashedly use colloquilisms, cliches, contractions, repition,
underlining, and italics to get their point across. Ads and brochures may be riddled with
sentences starting with And, But, or Or. Sentence fragments are also common.
Copywriters have always strived to make their writing conversational. Why? Because
one-to-one conversations are the most persuasive form of communications. They are direct
and personal (even if they are mailed to thousands of people)."
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