How To Get Paid $1.17 for Every New Subscriber
by Terry Telford
Ask any direct mail business owner where the money is and you will get the same
answer. The money is in the list. The same holds true for home based internet
businesses. The money is in the list.
The difficulty with building a quality list is it takes time and money. You can
advertise on PPC search engines, conduct ezine ad campaigns, work joint ventures
with other publishers and generally work yourself half to death trying to get
potential subscribers to your free sign up page.
But what if there was a more profitable system that eliminated the freebie
subscribers? What if you could generate a subscriber list that was made up of
proven buyers from day 1? And each new subscriber paid you $1.17 to be on your
list. That makes better business sense.
Sound like a pipe dream? It is not. It is a proven system that builds your list
at the same time it adds a cash flow to your business.
The system works like this:
Potential subscribers are offered something of value for free. But instead of
being the typical ebook or free report it is a product like an interview or PC
video presented on a CD or DVD. The new subscriber is offered the CD for free if
they pay the shipping and handling. In actual fact, the price of shipping and handling
covers the cost to produce, package and ship the CD and leaves you with a profit.
Let us take a look at a real life example. To increase subscribers for my
newsletter, I offered a 1 hour audio interview with Kacper Postawski, a niche
marketing genius. The interview was valued at $97, but I offered it as a free CD
if the new subscriber paid the postage and handling of $6.95.
Postage and handling charge $6.95 - credit card processing 0.38 (5.5 percent) - credit
card processor fee 0.45 - $4.95 CD duplication, packaging, and postage = $1.17 profit.
This offer generated an average of 100 new subscribers per week with minimal
promotion. It was a win/win situation. The new subscriber got a $97 product for
free and I got paid $1.17 for each new subscriber to my list. If you really want
to kick this system into high gear, put together a marketing campaign and watch
your subscriber base build exponentially. Your bank account will thank you too.
Building a paid subscriber base can take longer than building a free database,
but the quality is often much higher. Your list contains only customers, people
who have already proven they are willing to whip out their credit cards and
plunk some money online.
You could argue that the price is so low, they are almost free subscribers.
The difference is, you know these people make purchases. You know what they are
interested in so you can make back end sales by offering products that are in
line with their interests.
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