How to Market Yourself Successfully as a Writer
To ensure a steady flow of work and income, a writer should promote himself
constantly. Not everyone knows you are a writer and the competition for work
is very high. Not only do you compete with publications regular staffers and
commissioned writers but with more learned and skilled freelancers.
Marketing should be on top of your priorities after production of your writing.
You need to adopt various strategies to get your name out there and display your prowess.
Here are a few useful ways to promote yourself and achieve success:
In this information age that we are in, it is necessary for every business
person to have a web site to display his/her wares as well as communicate with
potential customers. You should consider yourself in business and adopt appropriate
business practice in order to succeed.
You need a web-site where you explain what writing services you offer, your
writing credentials and samples of your published work is essential not only to
provide information to would-be clients but to show them your writing competence.
Of course there are other add-ons such as auto-responders, ezines, etc to
supplement your site. Your website should be optimized for better search engine
ranking and its URL displayed in your business documents so that people are
informed of its presence.
This is a good strategy for publicizing yourself and its effects may last for
quite a long time. This strategy works best online.
In this strategy you select subjects and topics in your area of specialization
and post the complete articles to article submission websites for free publication.
Each article will contain the writer's byline at the beginning and a brief bio at
the end. The bio will include your name, email address, website URL and what you
do or who you are.
If your article is good it may be accepted for publication on the website and
read by hundreds, if not thousands of people on line. Among these people are
editors and ezine publishers who will republish the complete article in their publications.
The interest that your article generates and the information you provide in
your bio will market you as a good writer and people will click on your website
URL. The multiplier effect of this will be increased enquiries on what you offer
orders for your services or more visitors to your website. You will also have
earned credits for publication of your article, which you can send to prospective publishers.
Some of the websites that accept and publish articles submitted are: