The Information Age and Making Money!
By Livvie Matthews
The Internet is the most powerful and most incredible marketing device ever invented
plus it's the most cost effective! We live in the "Information Age" and travel down
the information super highway. Everybody wants information, they want it now and
they are willing to pay for it.
As a result, information is the hottest product on the Internet! To verify this just
go to Yahoo, Google, Topica and Smart Groups and do a search on the different groups
listed. It doesn't matter what you want to research... there is a web site, ezine or
group on your specific item searched. Everybody wants information!
For the first time in history, with the use of the Internet, you have the opportunity
to make money world wide using your web site or ezine! This means you are not confined
to just a specific local storefront area to market your products and services. You
have a global storefront!
Are you beginning to get the picture? Let me expand on this.
You don't need any specific license to start your business, you can sell any service,
product or information Globally and it can be done from the comfort of your home,
using your own computer and you can even have fun while you do it! All of this was
unheard of even ten years ago.
Today the Internet has made it possible to run a business making thousands of dollars
out of the corner of a room! With the help of a Web Site, Autoresponders, e-Zines, e-Mail,
quality Information and Networking you can become a successful global business owner!
Web Sites:
Your web site is your "storefront". It is your customers first impression of your
business and you. And remember the old saying... "You only get one chance to make a
good first impresson!" Offer outstanding information and customer relations. Make
your web site easy to navigate, easy to understand and easy to order. Help your
viewer/customers to have a quality visit at you site!
Autoresponders:
Autoresponders allow your business to operate on a 24/7 schedule 365 days a year.
They can be used for everything from setting up your sales letters and responses, to
taking surveys, to sending out notices of new products offered. All of this is going
on 24 hours a day, 7 days a week, 365 days a year!
e-Zines:
e-Zines are one of the most powerful elements in the operation of your global
business. e-Zines offer you the opportunity of gathering subscribers/customers for
announcing new products, keeping your name in front of your readers and a continual
marketing tool. There are sites offering free ezine templates and many sites offering
"free-content" articles for placing in your ezine.
e-Mail:
Make answering your e-mail a priority! e-Mail to the Internet business is like the
telephone to the traditional business... it is the lifeline! Answer all inquiries
within 12-24 hours.
Be as helpful and as personalbe as possible, remember you are building relationships
and even though your customer doesn't actually see you, they see and hear you in
your responses to their e-mails. You determine what they "see". Do they see "friendly,
enthusiastic and confident" or do they see "distant, mechanical and cold"?
Information:
As stated above, information is the hottest product on the internet! Information comes
in a variety of ways, but two specific ways come to mind. Writing articles and offering
quality information products and e-books. Writing articles is the most powerful form
of advertising and is by far the best business-building resource on the Internet!
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