Affiliate Marketing - Avoid This Critical Mistake
Sometimes we get overwhelmed with the methods necessary to succeed with Affiliate
Marketing. There is no doubt that we can find so called expert advice everywhere we look
in our quest to learn about this type of on line business. Do we need websites? Do we need
to advertise and where can we do it effectively? Do we get into Joint Ventures, or do we
join community sites that offer quality tool building for your skill level? How do we
determine who happens to be right and who are the shylocks? I can't give you a definitive
answer to all of these questions, but I can provide some insightful information.
There are basic fundamentals you need employ before you will ever get traffic to your
website. Traffic means conversions to sales, so following certain fundamentals will
ultimately lead to success. Lacking the skills and knowledge to convert your prospects
into sales will severely limit your success and add to your frustration. What are the most
basic of fundamentals? I submit to you the following as probably the most important
tactics you need to master:
o Researching and finding a niche product people want
o Creating a price point that offers value
o Planning an effective strategy to generate traffic
o Creating ad or marketing copy that generates both interest and a sense of urgency
Knowing this, I want to address today's headline which is the mistake you want to avoid
with Affiliate Marketing. It is of critical importance that you follow up with those
prospects that opt in to your website or landing page but don't buy the first time in.
With confidence I can tell you that follow up marketing is the single most important
method you need to employ to be successful on line. If you do not employ an E-Mail follow
up system, you are committing the absolute NUMBER ONE marketing mistake. Any where you
turn, you will always hear that the money is in the list; and that is a true statement.
Let's analyze why an E-Mail follow up system is so important. No matter how you market
the product of your choice, you will only get a certain percentage of those people to
visit your site or landing page. Of those that visit, maybe 10 percent of those prospects will
opt in. Of those people that opt in, only 2-3 percent of those people might purchase your product
or service. This is how you calculate your conversion rate. So, the obvious question
becomes; what about all those prospects that opted in but never bought? How can I use the
tools available to me to get them to return and purchase what I have to offer?
To properly answer this query, we have to analyze sales in its most basic aspect.
People will enter keywords to find their desired product and may come across your site. If
they do, they will look at it and make a quick determination if you are worth their time.
Have you bothered to give them a reason to buy from you? Because people are busy, they
might forget you, or get distracted and go on to something else.
If you have created good copy and offered a price with value, your prospect may opt in
to at least check out your features, advantages, and benefits. Opting in is where you can
begin the process of converting the prospect to a customer. Here is a simple fact about
the internet and Affiliate Marketing; the last site a person visits is the one who gets
the sale. That is why it is so imperative we get these prospects back to our site. The
answer to getting them back is to create that E-Mail follow up system.
Let's further analyze some basic sales facts and statistics. These people that visit
your site don't know you, care a thing about you, or give a darn about your efforts to
present a quality product. They certainly don't care about whether or not you succeed at
your on line business. The key is to develop some type of relationship with your
prospects. It's a proven sales statistic that end users will not buy until a person makes
some sort of viable presentation to them six to seven times. You have the opportunity to
do just that with an E-Mail follow up system.
You have the ability to send follow up messages to your prospects explaining why you
use this product, what it has done for you, and how it has benefited you. These follow up
messages, which should never be hard sell, gives you the opportunity to develop a
relationship between two parties. You need to create a reason for the prospect to buy from
you. In fact, all things being equal, they would rather buy from you, because you are no
longer just a website, you are someone who displayed an interest in satisfying their needs.