Clickbank and Google are among the biggest names in the industry. In this report we try to analyze whether they can be used in conjunction to build an online business.
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Clickbank and Adwords - The Right Partners?

Clickbank and Google are among the biggest names in the industry. In this report we try to analyze whether they can be used in conjunction to build an online business. We start off with a brief introduction to both Clickbank as well as Adwords. We will then explore the opportunities and how best to capitalize on it.

“ If you sell one roduct every day, you would make $420 a month. With 2-3 products being marketed... you do the math. ”

Clickbank is the largest online store specializing in products that are electronically deliverable. This means that any product that is purchased from Clickbank will be accessible immediately after making a purchase. Most Clickbank products are downloadable and in other cases are some kind of membership-based product. The Clickbank market place showcases more than 10,000 products in various categories including home business, web hosting, education etc.

Google needs no introduction but Google Adwords maybe does: Google Adwords is the advertiser program that compliments the Google Adsense program. The text ads or more correctly the contextual text ads that you see on most sites with the title 'Ads By Google' are sponsored by advertisers (through the Adwords program) and are displayed by webmasters (via the Adsense program).

The reach of the sponsored ads by Google is phenomenal. The advertisers compete for advertisement slots on sites in an auction like format where the highest bidder gets more clicks. Another feature that we will use in our analysis is that the advertiser pays for only visitors sent to his site, i.e., this is a pay-per-click advertising model.

To succeed in an online business you need two things - a product to sell and people to buy them. Clickbank provides the first while Google Adwords provides the second. In a nutshell you promote a product available at Clickbank through Adwords. Whenever you make a sale, Clickbank remits you a commission (sometimes up to 75 percent of the cost of the products).

There is minimal start-up costs involved. Joining Clickbank is free. You are given an user id and password. Whenever you want to promote a particular product, an unique url is generated to be used by you. Google Adwords has a start-up cost of $5 before you can start using them.

The most important activity to do to increase your chances of success is to select the correct products. Of the more than 10,000 products available you need to choose the winning product. You must identify the potential of a product before others because once everyone starts promoting the product your cost of advertising will rise which means your ROI will reduce.

There are various tools available which will tell you when a new product has been released into the marketplace. For a list of some of the more popular ones visit our directory. It is then up to you to decide on the marketability of the product.

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