How To Build an Empire With Blogs
This is what I hear a lot of; how do I blog? When you first start out creating a blog,
it's hard to imagine that it can become an Empire. Most of us have these dreams of running
an Empire blog, but with so many obstacles to go through, over and under and around. One would
believe that there is no light at the end of the tunnel. Dreams keep us alive and keep us going
and striving for what we want. A strong desire to achieve and a hatred for failure keeps us
piercing forward to grab trophy reward.
Running a blog can be a satisfying experience especially if it's a blog that teaches.
But before we can go about teaching we need to figure out just how to build it and what platform
were going to be on. Let's look at a few things that we need to discuss in order to build our Empire blog.
Most people would like to have a blog that has a dot com name rather than the name of
the actual provider i.e., WordPress, Blog, etc. This is where domain name registration comes
in at, you simply register a domain for about $12 bucks a year and reroute (DNS) that domain
name to your hosting company. For those that don't know what (DNS) is; Domain Name System is
the way the distributed naming system for computers and services. It translates IP Addresses
with domain names.
You can actually run a blog from an entirely free service and never have to worry about
hosting your blog. However, it's a sense of professionalism and trust in blogs that are hosted
with their own dot com name and running from an independently hosted servicer. I would
recommend getting a hosting company to host your blog, one that is friendly for your blogging
platform. If this is not your area of expertise, there are video tutorials that will help you
through the process step-by-step.
Free Platforms Like WordPress
Again I can see you asking; how do I blog? Well, there are a few free blogging platforms
on the Internet like blogger, Tumblr, blog, Jux, WordPress, Posterous Spaces and Weebly. Some
are better than others and to pick one is usually a matter of your personal preference. However,
I've used a couple of them and would most definitely recommend WordPress because of its versatility
and functionality. There are a few sites that are offering video tutorials that tells you everything
you need to know about WordPress from set up, themes, plug-ins, affiliate marketing and much,
so I wouldn't worry to much about knowing what to do here.
Use Headlines Effectively
Imagine writing the best article you ever wrote in your life, only to have absolutely
no one read it. Most of us never really think that the title is that important. We usually
relate the title to something that has to do with the article and by far, that is the way to
go. However, you need to make it compelling enough for your reader so that they will actually
click on it to engage in your article.
Before you formulate your headline, do a keyword search to find out how many competing websites
are targeting those keywords; you can use phrase like "How Do I Blog?" Try to look for fewer
websites that are actually targeted your phrase. If you have 900 million websites targeting a
particular keyword or phrase, it's extremely hard if not impossible, being new at blogging that
you're actually going to move up to the top of any search engine.
Have a Great Blog Design
When you first design your website, try to make an appealing website because you want people
to not only read your content but indulge in the appearance of your website as well. I've been
to some websites that look horrible and it doesn't take me long to move on to another website.
Most websites that are disgusting in appearance only holes a person's interest for three seconds
or so. Not a lot of time to read any content so you get the drift at this point don't you?
Leverage Social Media
Social media is a very big deal these days, just look at the young kids walking around with
their cell phones crossing the street looking down and never look up. Most of them are texting
or chatting on Facebook or some other social network media. When you start targeting Facebook
and other social network media such as Pin, Tweeter, LinkedIn and others, try not to just
overwhelm them with all sorts of marketing. Remember, most of these people are your friends
and family and they going to simply ignore your post. A post here and there of interest will
get them moving along the way, and it will also get them to like your website and start
promoting it on their wall.