Top Ten Ways to Build a Better Blog
If you've been blogging for some time it's easy to get comfortable and avoid or delay
improving your blog. Think about how much time you put into it each week. If you add new
content three times a week throughout the year that is a large investment of time and
effort. Instead of simply continuing along the same path look for ways to build a better
blog. You'll attract more visitors, generate more traffic and make more sales.
Top ten ways to build a better blog:
Is your current design looking old and not so professional? Perhaps you obtained a free
theme when you first built it then customized it a little to suit the subject of your
niche. Upgrade your current design by purchasing a professional theme or getting a custom
design. Most professional themes have been strongly optimized for the search engines and
contain clean code so they load quickly.
2. Search Engine Optimization
Search engines use your blog post titles as links back to your website so make sure you
include your keywords in them. Write a captivating description for your description meta
tag because it appears under the title in the search engines. It will decide whether a
visitor will visit your blog. Make sure you also include keywords throughout your content.
3. Link Building
If you want your blog posts to rank well in the search engines link related posts
together (internal linking) and get backlinks from other web properties e.g. article
directories, blogs, forums, social media sites. If your content answers people's most
pressing problems they'll bookmark your site and keep returning. This helps build a
community of followers.
4. Create a blog calendar
Sometimes you'll get stuck what to write about. Make a schedule how often you'll blog
and what to blog about. For instance if you blog three times a week, the first post could
be a latest news story in your industry, the second a helpful tip and the third an
informative article. By breaking the content down this way you won't feel pressure to
always write a new article for every post.
5. Spice up your content
Instead of always writing text introduce photos and videos to spice up your content. A
photo makes your post look attractive and captures visitor's attention. Some people prefer
to watch and listen rather than read the content. It also keeps them longer on the page
which is one of Google's ranking factors.
6. Build a list
Most people who visit your blog won't return. Add an opt-in form to the sidebar of your
blog to capture their name and email address. Offer to download a free report to motivate
them to subscribe. Sign up for a professional autoresponder service so you can store and
manage your contacts in an online database.
7. Promote your products
Use your autoresponder to send a series of follow-up messages to the people on your
list. At the bottom on each email message include a link to your product sales page. Once
you've got this set up you'll be able to generate sales on autopilot.
Another way to promote your own product is to write a blog post about it then include a
link to your product at the end of your content. Also consider placing an ebook graphic in