How To Write A Killer Blog Post
Learn how to write a killer blog post with these simple tips and tricks that will turn
your posts into viral creating, lead sucking, traffic producing, value-added content with this
quick and simple format. You will want to incorporate these tips on how to writing a great
blog post into each and every one of your posts if you want to see results in terms of traffic
and building viral activity, getting people involved and leaving comments, and helping to share
your content and give you more exposure.
I am going to keep this simple and straightforward while giving you a ton of tips and
golden nuggets to help you really get an idea of how to turn your lackluster posts into something
a bit more attractive. This blueprint on how to write a great blog post is designed for anyone
in direct response marketing. In other words, if you are writing a blog for your extended family
on your kids growing up on your shanty boat in the bayou, well, most likely you are not reading
this... If however, you are marketing your products or services and you want people to take
action, you will certainly want to implement these tactics and follow this outline.
I should also mention that you can integrate these tips and tricks on how to write great
blog post into any and all content you create, whether that is with videos, articles, or even
with emails and e-books. O.k., sounds great, now let's get after the skills of writing a great
blog post that will make you proud and most importantly, get you results.
First off, I want to quickly talk about the power of clarifying your customer avatar.
If you have not yet done so, you will need to take a little time to get clear about who your
ideal customer is. Who is the perfect person for your product or service? Who would the perfect
business partner be for you? What are they looking for? When you get clear on your customer
avatar, the skill of writing a great blog post becomes much more simple and focused as you
will have a clear idea of who you are speaking to and you will naturally design your content
with them in mind.
With direct response marketing, there are four main types of blog posts. The first type
is a content post (much like this post) that discusses a certain subject and gives value to
the reader. The second type is a promotion post where you promote a product or service. The
third type is a community post discussing social issues or giving an interview or promoting
a person or group (tribe) of people. The fourth type is designed to capture contacts by promoting
a valuable resource, product or service. When learning how to write a killer blog post, you
will generally want to create your content based on one of these main types.
Now let's get into writing a great blog post and structuring our content to create the
desired action from our readers.
The skill of writing a great blog post begins with writing out a powerful and compelling
headline. Everything you do should focus on the benefit others will receive from your content
and your headline is no exception. You want to grab peoples attention with your headline. This
is the most important part of your entire post since if you can't get people to your content
then your actual post is just a waste of time. I always structure my headline around specific
keywords first and foremost. Some tips to consider when crafting your headline are to keep
it as short as possible while trying to give a clear benefit, ask a question, give a how to...,
give lists, steps or keys, define something, propose a theory, give a solution, or make it
something that will have a personal impact to your reader.