Tips for Selling Crafts
There are plenty of good methods for selling crafts. Here are a few tried and true
methods and some things to consider about each method.
Selling Crafts Online
If you plan to take your craft business online, you may do so either through a third
party site (that is, a site that is not your own, like Etsy or eBay) or through your own
site. Some of the benefits of using a third party site are that it's usually easy to set
up your own store; you won't need to learn about designing your own site. Also, popular
third party sites like eBay or Etsy already have traffic coming to the site, so there are
potential customers already on the site.
Keep in mind though, if you sell your crafts online at a third party site, there will
be plenty of competition on the site. You will need to work to direct customers to your
store; therefore, selling crafts online on a third party site does not eliminate the need
to work at bringing traffic to your online craft store. Also, when you sell your crafts on
a third party site, you are subject to rules of that site. If rules change, it could have
a massive impact on your business.
If you decide to sell your crafts on your own website, you'll need to learn how to set
up and market your own site. There are plenty of great tools out there to help you do
that; it's just a matter of sorting through the hype to find the excellent service
providers. When you own your own site, you own your own traffic and you control your
business. You won't be dependent on a third party or subject to their rules. Once people
get to your site, you won't be competing with others who are selling similar products.
You'll have full control over what customers see when they visit your site.
Selling Crafts on Consignment
Selling crafts on consignment is usually a matter of being brave, professional and
assertive and networking with store owners who have a customer base that is a good fit
with your products. When you arrange a consignment agreement, keep in mind, this person
will be responsible for promoting and taking care of your items, so you probably won't
want to enter into a consignment agreement with just anyone. Be sure to build a good
relationship with the store owner, and clearly define the terms of the consignment
arrangement at the beginning of your relationship.
Selling Crafts at Art and Craft Shows
There's a huge range of venues that would fall under the classification of art or craft
show. Everything from small shows at your local high school to massive, big venue shows.
Small community shows can be a good way to get some experience selling at shows without
risking a lot in terms of booth fees. You can develop your displays, network with other
crafters and discover how your target audience reacts to your products. Often crowds are
limited at these shows, and people are frequently looking for bargain items, so you may
find it challenging to sell higher end items at small shows.
Larger juried shows are harder to get into. It will be important to create an excellent
application package including unique products, a great craft display booth, and great
photos that show your products and your booth in their best light. These shows typically
draw bigger crowds and it is generally easier to sell higher end items at the better