Craft Show Booth Pizzazz - How You Can Do It!
Once the traffic gets there, how can you make the sale? Well, for one, some people
looking to buy crafts just know what they want when they see it... so any kind of
attention-seeking technique is probably not going to work. But, for many others, the key
to the sale might lie in the "extras" that you have in your booth.
Following are four things you can do in your booth to add a little touch of perceived
value to your crafts, and attract a little bit of attention to your booth in the process.
1. Lesson time - Let's say you have a crochet booth. You want to bring traffic into
your booth, and you want them to get the knack of how your craft might work, or how they
might be a part of the type of craft you are making. So, why not have a 15 minute lesson 3
times during the day to get people active in your booth. If you have the room, show them a
few loops and it might just push a few people over the top to purchase something from your
store. You build a rapport with potential customers (and future customers) and build your
business for the future.
2. Demonstration - You've probably seen those demonstrations where the gregarious
salesperson is builds a large crowd with flashy words and dazzling displays of what the
newest carpet cleaner can actually do. In reality, the demonstrations work. Often times
people need to see something in order to believe it. If you have one of those crafts that
people have to see in action, or if they need to see how it is made, then why not set up a
3. Interactive staff - If there is more than just yourself in the booth, then you need
to teach your staffers to be extroverted. The more they interact with the customers (in
most cases), providing friendly help, advice, and maybe a little bit of humor along the
way, the more people are going to feel inclined to buy. Consumers tend to buy from people
they feel they have developed a bond with.
4. TV Demo - If you don't have the time or the manpower to do the on-the-spot
demonstration, then another great idea is to provide a recorded version of the
demonstration for people to watch. The one major benefit of pre-recorded demos is the
ability to cut out any mistakes.
5. BONUS! - Interactive displays - Now, there is no need to go crazy and have a huge
multimedia production made up, but you can achieve a lot, and answer a lot of customers
questions if you put together a simple Powerpoint presentation for a laptop, and then
leave the lap top running (or wire the picture to a television screen) so people can view
the information on the computer. This is an effective booth tool that will give people
another reason to purchase products from your booth.
It really pays to put some effort into giving the customers a little bit more in their
craft show experience than just browsing. Make it interesting; make it fun! You will start
to notice the difference in your bottom line in no time.
Natalie Goyette shows you how to make your craft show business profitable in her best
selling ebook: Craft Show Success Secrets. Visit her site: