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How to Have a Profitable Craft Show Booth
by Natalie Goyette
In the hustle and bustle of getting ready for a craft show, invariably the one area
that usually sees the least amount of effort is the craft show booth. Come on, admit it -
you haven't really given much thought to how you are going to arrange your crafts and
design the booth so that it is easy and appealing for customers to come in.
But, when we equate traffic with potential profit at a craft show, it is very easy to
see that an increase in traffic will most likely come to a booth that has appeal to it.
And once you get the buyers in, your booth needs to make them want to buy.
Here are five things you need to do to your craft show booth:
Clean it - Many people are turned off by clutter and disorganization. In fact, they
would probably take one look at a dirty and disorganized craft show booth and form an
opinion on the craft itself. It probably won't be a good one, either.
Access to crafts - Humans are sensory beings; if you have potpourri, it needs to be
sniffed. If you have a pot holder, people need to be able to touch it and inspect it.
Appealing to more than just the sense of sight is a great way to help make a sale.
Encourage craft show goers to handle your crafts - with care!
Good flow - Create a pattern for people to enter and exit the craft show booth - a path
that takes them by all of the major items and provides space for congregation among
popular crafts in your booth. The flow should be easy and free, and of course it should
end up with them passing by the till, where hopefully they have made a purchase.
Price and merchandise - This is a two-part tip: first, you need to make sure that the
price is available for the customers to see. It should be on a tag that is on the craft,
or it should be on a sign around or above the crafts. Never make people guess - and often
(unless they MUST have the item) they won't ask. They'll just walk by. Second - when
laying out the merchandise, tease the people walking through. Show a crocheted hat on top
of a 'head', or get those fake birds to demonstrate how they eat from your wooden birdfeeder.
Merchandising is all about putting a product it is natural environment - and when people
can imagine it there - they have an easier time imagining the craft in their home.
Make check-out easy - If you have to have two tills working, automated debit card and
credit card machines, then you should do it. If sales are being turned away because people
are waiting to pay, then you are losing money. If you expect a lot of business at a craft
show, make sure you are prepared to handle the glut of sales you can make. There is
nothing worse than watching person after person pick up your craft, see the lineup for the
till, and then put the craft back down and walk out of the booth.
Craft show booth creation is time and energy well spent. You can increase your profit
by making your booth more appealing, more convenient, and even more efficient for a buyer.
You don't want customers to walk away and get their craft from the next booth just because
it is cleaner and the crafts are easier the access. Think of the customers first, and you
can't possibly go wrong!
Natalie Goyette shows you how to make your craft show business profitable in her
best selling ebook: Craft Show Success Secrets. Visit her site:
www.craftshowsuccess.com
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